Brandwave

How popular isHobson Wealth?

In September 2026, people searched for Hobson Wealth by name about 70 times in New Zealand, a 30% decrease from the previous year. These searches made up 0.23% of all New Zealand wealth management firm searches, placing Hobson Wealth fifth out of five firms. When we asked both ChatGPT and Google AI Overviews about wealth management firms, Hobson Wealth appeared in one of the five answers and was the joint fourth most recommended of the five.

Search and AI answers in September 2026

Hobson Wealth is the fifth most searched of 5 competitors and the joint fourth most recommended in AI answers.

  1. Craigs Investment PartnersShare of searches 59.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Forsyth BarrShare of searches 29.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. JBWereShare of searches 6.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. JardenShare of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. Hobson WealthShare of searches 0.23%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top wealth management firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hobson Wealth was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hobson Wealth is the joint fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Forsyth Barr1st
  2. Craigs Investment Partners2nd
  3. JBWere3rd
  4. Jarden4th
  5. Hobson Wealth4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Craigs Investment Partners3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forsyth Barr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBWere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jarden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hobson Wealth1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wealth management firms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which wealth management firms compete with Hobson Wealth?

Hobson Wealth against wealth management firms in New Zealand, by month

Share of searches by month for Craigs Investment Partners, Forsyth Barr, JBWere, Jarden, Hobson Wealth. The figures are in the table below the chart.

View monthly share of searches table
MonthCraigs Investment PartnersForsyth BarrJBWereJardenHobson Wealth
Oct 202556.3%31.5%7.2%4.7%0.29%
Nov 202557.6%30.8%6.9%4.4%0.35%
Dec 202554.9%35.5%5.6%3.7%0.28%
Jan 202658.8%31.1%5.9%3.8%0.39%
Feb 202657.8%30.7%5.8%5.3%0.35%
Mar 202653.6%34.5%6.4%5%0.49%
Apr 202658.2%30.7%6.8%3.8%0.35%
May 202660.8%27.9%6.2%4.9%0.28%
Jun 202656.4%32.5%7.5%3.3%0.31%
Jul 202655.5%30.9%6.9%6.3%0.35%
Aug 202652.7%30.6%5.5%10.9%0.26%
Sep 202659.1%29.4%6.4%4.9%0.23%

  1. 1.Craigs Investment Partners

    59.1%

    Held 1st. 17.7K estimated branded searches, -3.8% vs prior month. Share +6.4 points.

  2. 2.Forsyth Barr

    29.4%

    Held 2nd. 8.8K estimated branded searches, -17.7% vs prior month. Share -1.2 points.

  3. 3.JBWere

    6.4%

    Moved from 4th to 3rd. 1.9K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Jarden

    4.9%

    Moved from 3rd to 4th. 1.5K estimated branded searches, -61.8% vs prior month. Share -6.1 points.

  5. 5.Hobson Wealth

    0.23%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Hobson Wealth and its closest rivals

Every comparison with Hobson Wealth

4 comparisons

How has branded search demand for Hobson Wealth changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hobson Wealth in New Zealand fell from 100 to 70.
  • Across the 12 months ending September 2026, Hobson Wealth’s share of searches among wealth management firms in New Zealand held steady, from 0.29% to 0.23%.

How did search popularity change for New Zealand wealth management firms in September 2026?

5 changes

  1. In September 2026, JBWere overtook Jarden to rank 3rd among wealth management firms in New Zealand, with 6.4% of the searches.

  2. In September 2026, Craigs Investment Partners gained share of searches among wealth management firms in New Zealand, from 52.7% to 59.1%.

  3. In September 2026, Jarden lost share of searches among wealth management firms in New Zealand, from 10.9% to 4.9%.

  4. In September 2026, Forsyth Barr lost share of searches among wealth management firms in New Zealand, from 30.6% to 29.4%.

  5. Estimated monthly branded searches for Hobson Wealth in New Zealand fell 30% over 12 measured months, from 100 to 70 in September 2026.

How are Hobson Wealth’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hobson Wealth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hobson wealth
  • hobsonwealth

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