Hobson Wealth vs JBWere:Which is more popular by branded search in New Zealand?
In August 2026, JBWere had more branded searches than Hobson Wealth among wealth management firms in New Zealand. JBWere was estimated to have 2.5K branded searches compared to Hobson Wealth’s 100, and held a 6.3% Share of Search versus Hobson Wealth’s 0.25%.
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Which is more popular in search, Hobson Wealth or JBWere?
Compare the sharebrokers and wealth managers New Zealand investors work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JBWere, Hobson Wealth. The figures are in the table below the chart.
View monthly share of search table
| Month | Craigs Investment Partners | Forsyth Barr | Jarden | JBWere | Hobson Wealth |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 35.1% | 5.2% | 9% | 0.28% |
| Nov 2025 | 51.3% | 35% | 5% | 8.4% | 0.34% |
| Dec 2025 | 49.3% | 38.8% | 4.4% | 7.2% | 0.29% |
| Jan 2026 | 52.6% | 35% | 4.4% | 7.6% | 0.38% |
| Feb 2026 | 51.9% | 34.7% | 5.9% | 7.1% | 0.34% |
| Mar 2026 | 48.7% | 37.7% | 5.6% | 7.5% | 0.46% |
| Apr 2026 | 53.1% | 34.1% | 4.6% | 7.8% | 0.35% |
| May 2026 | 55.1% | 31.7% | 5.6% | 7.4% | 0.28% |
| Jun 2026 | 51.2% | 35.7% | 3.9% | 8.9% | 0.3% |
| Jul 2026 | 49.8% | 34.4% | 7.7% | 7.8% | 0.34% |
| Aug 2026 | 47.6% | 33.6% | 12.3% | 6.3% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the Hobson Wealth and JBWere comparison changed over the last 12 months?
3 findings
- JBWere was ahead of Hobson Wealth in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobson Wealth’s estimated Share of Search among wealth management firms in New Zealand moved from 0.28% to 0.25%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 11 months ending August 2026, JBWere’s estimated Share of Search among wealth management firms in New Zealand moved from 9% to 6.3%, and its estimated monthly branded searches moved from 3.5K to 2.5K.
How did search popularity change for New Zealand wealth management firms in August 2026?
2 changes
In August 2026, Jarden overtook JBWere to rank 3rd among wealth management firms in New Zealand, at 12.3%.
In August 2026, JBWere lost estimated Share of Search among wealth management firms in New Zealand, from 7.8% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Hobson Wealth’s and JBWere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobson Wealth
3 branded search terms
- hobson wealth
- hobson wealth nz
- hobsonwealth
JBWere
7 branded search terms
- jbwere
- jbwere client portal
- jbwere co nz
- jbwere near me
- jbwere nz
- jbwere online
- jbwere wealth management
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.