Brandwave

How popular isHobson Wealth in search?

In August 2026, there were an estimated 100 branded searches for Hobson Wealth in New Zealand which is down 9.1% over the last 11 months. Hobson Wealth holds 0.25% estimated Share of Search among New Zealand wealth management firms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Craigs Investment Partners47.6%
  2. Forsyth Barr33.6%
  3. Jarden12.3%
  4. JBWere6.3%
  5. Hobson Wealth0.25%
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Which wealth management firms compete with Hobson Wealth?

Hobson Wealth against wealth management firms in New Zealand, by month

Share of Search by month for Craigs Investment Partners, Forsyth Barr, Jarden, JBWere, Hobson Wealth. The figures are in the table below the chart.

View monthly share of search table
MonthCraigs Investment PartnersForsyth BarrJardenJBWereHobson Wealth
Oct 202550.5%35.1%5.2%9%0.28%
Nov 202551.3%35%5%8.4%0.34%
Dec 202549.3%38.8%4.4%7.2%0.29%
Jan 202652.6%35%4.4%7.6%0.38%
Feb 202651.9%34.7%5.9%7.1%0.34%
Mar 202648.7%37.7%5.6%7.5%0.46%
Apr 202653.1%34.1%4.6%7.8%0.35%
May 202655.1%31.7%5.6%7.4%0.28%
Jun 202651.2%35.7%3.9%8.9%0.3%
Jul 202649.8%34.4%7.7%7.8%0.34%
Aug 202647.6%33.6%12.3%6.3%0.25%
Sep 2026—————

  1. 1.Craigs Investment Partners

    47.6%

    held 1st · 18.7K estimated branded searches · +16.7% vs prior month · -2.1 points

  2. 2.Forsyth Barr

    33.6%

    held 2nd · 13.2K estimated branded searches · +19% vs prior month · -0.8 points

  3. 3.Jarden

    12.3%

    moved from 4th to 3rd · 4.8K estimated branded searches · +94% vs prior month · +4.6 points

  4. 4.JBWere

    6.3%

    moved from 3rd to 4th · 2.5K estimated branded searches · -1.6% vs prior month · -1.5 points

  5. 5.Hobson Wealth

    0.25%

    held 5th · 100 estimated branded searches · -9.1% vs prior month · -0.1 points

Compare search popularity between Hobson Wealth and its closest rivals

How has branded search demand for Hobson Wealth changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hobson Wealth in New Zealand fell from 110 to 100.
  • Across the 11 months ending August 2026, Hobson Wealth’s estimated Share of Search among wealth management firms in New Zealand held steady, from 0.28% to 0.25%.

How did search popularity change for New Zealand wealth management firms in August 2026?

  1. In August 2026, Jarden overtook JBWere to rank 3rd among wealth management firms in New Zealand, at 12.3%.

  2. In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%.

  3. In August 2026, JBWere lost estimated Share of Search among wealth management firms in New Zealand, from 7.8% to 6.3%.

  4. In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%.

How is Hobson Wealth measured?

Brandwave collects information about searches that people make online using Hobson Wealth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hobson wealth
  • hobson wealth nz
  • hobsonwealth

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How the Brand Demand Index is measured

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