Craigs Investment Partners vs Forsyth Barr:Which is more popular by branded search in New Zealand?
In August 2026, Craigs Investment Partners had more branded searches than Forsyth Barr among wealth management firms in New Zealand. Craigs Investment Partners was estimated to have 18.7K branded searches compared to Forsyth Barr’s 13.2K, and held a 47.6% Share of Search versus Forsyth Barr’s 33.6%.
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Which is more popular in search, Craigs Investment Partners or Forsyth Barr?
Compare the sharebrokers and wealth managers New Zealand investors work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craigs Investment Partners, Forsyth Barr. The figures are in the table below the chart.
View monthly share of search table
| Month | Craigs Investment Partners | Forsyth Barr | Jarden | JBWere | Hobson Wealth |
|---|---|---|---|---|---|
| Oct 2025 | 50.5% | 35.1% | 5.2% | 9% | 0.28% |
| Nov 2025 | 51.3% | 35% | 5% | 8.4% | 0.34% |
| Dec 2025 | 49.3% | 38.8% | 4.4% | 7.2% | 0.29% |
| Jan 2026 | 52.6% | 35% | 4.4% | 7.6% | 0.38% |
| Feb 2026 | 51.9% | 34.7% | 5.9% | 7.1% | 0.34% |
| Mar 2026 | 48.7% | 37.7% | 5.6% | 7.5% | 0.46% |
| Apr 2026 | 53.1% | 34.1% | 4.6% | 7.8% | 0.35% |
| May 2026 | 55.1% | 31.7% | 5.6% | 7.4% | 0.28% |
| Jun 2026 | 51.2% | 35.7% | 3.9% | 8.9% | 0.3% |
| Jul 2026 | 49.8% | 34.4% | 7.7% | 7.8% | 0.34% |
| Aug 2026 | 47.6% | 33.6% | 12.3% | 6.3% | 0.25% |
| Sep 2026 | — | — | — | — | — |
How has the Craigs Investment Partners and Forsyth Barr comparison changed over the last 12 months?
3 findings
- Craigs Investment Partners was ahead of Forsyth Barr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among wealth management firms in New Zealand moved from 50.5% to 47.6%, and its estimated monthly branded searches moved from 19.5K to 18.7K.
- Across the 11 months ending August 2026, Forsyth Barr’s estimated Share of Search among wealth management firms in New Zealand moved from 35.1% to 33.6%, and its estimated monthly branded searches moved from 13.6K to 13.2K.
How did search popularity change for New Zealand wealth management firms in August 2026?
2 changes
In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%.
In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Craigs Investment Partners’ and Forsyth Barr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craigs Investment Partners
7 branded search terms
- craigs
- Craigs Investment Partners
- craigs investment partners near me
- craigs investment partners nz
- craigs investment returns
- craigsip com
- mark lister craigs
Forsyth Barr
21 branded search terms
- forsyth barr
- forsyth barr auckland
- forsyth barr christchurch
- forsyth barr co nz
- forsyth barr events
- forsyth barr fees
- forsyth barr hamilton
- forsyth barr investment
- forsyth barr investment funds
- forsyth barr investment services
- forsyth barr investments
- forsyth barr kiwisaver
- forsyth barr ltd
- forsyth barr managed funds
- forsyth barr near me
- forsyth barr nz
- forsyth barr stadium events
- forsyth barr stadium parking
- forsyth barr stadium tickets
- forsyth barr tauranga
- forsyth barr wellington
Put your own brand in this comparison
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