Brandwave

How popular isDaily Bread in search?

In August 2026, there were an estimated 5.5K branded searches for Daily Bread in New Zealand which is up 19.2% over the last 11 months. Daily Bread holds 6.4% estimated Share of Search among New Zealand artisan bakeries and patisseries and is ranked 7th of 8 competitors for search popularity.

Share of Search, August 2026
  1. The Gateau House26.5%
  2. Best Ugly Bagels19%
  3. Grizzly Baked Goods14.3%
  4. Bluebells Cakery11.6%
  5. Mor Bakery9.6%
  6. Pembroke Patisserie7.8%
  7. Daily Bread6.4%
  8. Miann4.8%
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Which artisan bakeries and patisseries compete with Daily Bread?

Daily Bread against artisan bakeries and patisseries in New Zealand, by month

Share of Search by month for The Gateau House, Best Ugly Bagels, Grizzly Baked Goods, Bluebells Cakery, Mor Bakery, Pembroke Patisserie, Daily Bread, Miann. The figures are in the table below the chart.

View monthly share of search table
MonthThe Gateau HouseBest Ugly BagelsGrizzly Baked GoodsBluebells CakeryMor BakeryPembroke PatisserieDaily BreadMiann
Oct 202532.8%19%14.3%9.8%7.8%7.8%5.4%3.1%
Nov 202525.4%21.9%16.7%9.1%7.5%11.2%5.3%3%
Dec 202527.4%19.8%17.9%7.9%6.6%12%5.9%2.6%
Jan 202623.6%24.8%15.2%8.4%6.8%12.4%6.1%2.7%
Feb 202621.2%22.2%16.7%9.2%7.5%13.6%7.4%2.3%
Mar 202624.9%21.8%16.3%8.8%7.3%10.9%7%3%
Apr 202625.2%18.3%20.2%7.7%7.4%11.1%7.2%2.9%
May 202626.7%19.3%17.5%11.7%7.8%6.4%7%3.6%
Jun 202625.9%19.3%17.1%11.9%7.7%6.2%7.2%4.7%
Jul 202622.7%19.7%18.1%10%9.9%6.6%6.7%6.2%
Aug 202626.5%19%14.3%11.6%9.6%7.8%6.4%4.8%
Sep 2026————————

  1. 1.The Gateau House

    26.5%

    held 1st · 22.5K estimated branded searches · +20.9% vs prior month · +3.8 points

  2. 2.Best Ugly Bagels

    19%

    held 2nd · 16.1K estimated branded searches · -0.19% vs prior month · -0.7 points

  3. 3.Grizzly Baked Goods

    14.3%

    held 3rd · 12.1K estimated branded searches · -18.2% vs prior month · -3.8 points

  4. 4.Bluebells Cakery

    11.6%

    held 4th · 9.8K estimated branded searches · +19.9% vs prior month · +1.6 points

  5. 5.Mor Bakery

    9.6%

    held 5th · 8.1K estimated branded searches · +0.12% vs prior month · -0.3 points

  6. 6.Pembroke Patisserie

    7.8%

    moved from 7th to 6th · 6.6K estimated branded searches · +22.2% vs prior month · +1.2 points

  7. 7.Daily Bread

    6.4%

    moved from 6th to 7th · 5.5K estimated branded searches · -0.73% vs prior month · -0.3 points

  8. 8.Miann

    4.8%

    held 8th · 4.1K estimated branded searches · -19% vs prior month · -1.3 points

Compare search popularity between Daily Bread and its closest rivals

How has branded search demand for Daily Bread changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Daily Bread in New Zealand rose from 4.6K to 5.5K.
  • Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 5.4% to 6.4%.
  • Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 7.4% in February 2026 and was lowest at 5.3% in November 2025.

How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?

  1. In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%.

  2. In August 2026, The Gateau House gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 22.7% to 26.5%.

  3. In August 2026, Bluebells Cakery gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 10% to 11.6%.

  4. In August 2026, Grizzly Baked Goods lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 18.1% to 14.3%.

  5. In August 2026, Miann lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 6.2% to 4.8%.

  6. In August 2026, Best Ugly Bagels lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 19.7% to 19%.

Which bakery chains compete with Daily Bread?

Daily Bread against bakery chains in New Zealand, by month

Share of Search by month for Bakers Delight, Daily Bread, Wild Wheat. The figures are in the table below the chart.

View monthly share of search table
MonthBakers DelightDaily BreadWild WheatBread & Butter
Oct 202560.5%31.2%7.6%0.68%
Nov 202560%31.9%7.4%0.68%
Dec 202559.9%32.9%6.8%0.44%
Jan 202656%35.7%7.8%0.48%
Feb 202653.8%38.9%6.8%0.48%
Mar 202664.4%29.2%6.1%0.37%
Apr 202660.1%33.9%5.5%0.42%
May 202652.4%40.4%6.7%0.55%
Jun 202654.7%36.5%8.3%0.43%
Jul 202653.9%38.3%7.1%0.69%
Aug 202653.4%37.4%7.9%1.2%
Sep 2026————

  1. 1.Bakers Delight

    53.4%

    held 1st · 7.8K estimated branded searches · +0.64% vs prior month · -0.5 points

  2. 2.Daily Bread

    37.4%

    held 2nd · 5.5K estimated branded searches · -0.73% vs prior month · -0.9 points

  3. 3.Wild Wheat

    7.9%

    held 3rd · 1.2K estimated branded searches · +13.7% vs prior month · +0.8 points

  4. 4.Bread & Butter

    1.2%

    held 4th · 180 estimated branded searches · +80% vs prior month · +0.5 points

Compare search popularity between Daily Bread and its closest rivals

How has branded search demand for Daily Bread changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among bakery chains in New Zealand increased from 31.2% to 37.4%.
  • Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among bakery chains in New Zealand peaked at 40.4% in May 2026 and was lowest at 29.2% in March 2026.

How did search popularity change for New Zealand bakery chains in August 2026?

  1. In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.

  2. In August 2026, Bread & Butter gained estimated Share of Search among bakery chains in New Zealand, from 0.69% to 1.2%.

  3. In August 2026, Daily Bread lost estimated Share of Search among bakery chains in New Zealand, from 38.3% to 37.4%.

  4. In August 2026, Bakers Delight lost estimated Share of Search among bakery chains in New Zealand, from 53.9% to 53.4%.

How is Daily Bread measured?

Brandwave collects information about searches that people make online using Daily Bread’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • daily bread auckland
  • daily bread bakery
  • daily bread bakery lower hutt
  • daily bread bread
  • daily bread cafe
  • daily bread federal street
  • daily bread lower hutt
  • daily bread near me
  • daily bread nz
  • daily bread sourdough

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How the Brand Demand Index is measured

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