Brandwave

How popular isBakers Delight in search?

In August 2026, there were an estimated 7.8K branded searches for Bakers Delight in New Zealand which is down 12.3% over the last 11 months. Bakers Delight holds 53.4% estimated Share of Search among New Zealand bakery chains and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Bakers Delight53.4%
  2. Daily Bread37.4%
  3. Wild Wheat7.9%
  4. Bread & Butter1.2%
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Which bakery chains compete with Bakers Delight?

Bakers Delight against bakery chains in New Zealand, by month

Share of Search by month for Bakers Delight, Daily Bread, Wild Wheat. The figures are in the table below the chart.

View monthly share of search table
MonthBakers DelightDaily BreadWild WheatBread & Butter
Oct 202560.5%31.2%7.6%0.68%
Nov 202560%31.9%7.4%0.68%
Dec 202559.9%32.9%6.8%0.44%
Jan 202656%35.7%7.8%0.48%
Feb 202653.8%38.9%6.8%0.48%
Mar 202664.4%29.2%6.1%0.37%
Apr 202660.1%33.9%5.5%0.42%
May 202652.4%40.4%6.7%0.55%
Jun 202654.7%36.5%8.3%0.43%
Jul 202653.9%38.3%7.1%0.69%
Aug 202653.4%37.4%7.9%1.2%
Sep 2026————

  1. 1.Bakers Delight

    53.4%

    held 1st · 7.8K estimated branded searches · +0.64% vs prior month · -0.5 points

  2. 2.Daily Bread

    37.4%

    held 2nd · 5.5K estimated branded searches · -0.73% vs prior month · -0.9 points

  3. 3.Wild Wheat

    7.9%

    held 3rd · 1.2K estimated branded searches · +13.7% vs prior month · +0.8 points

  4. 4.Bread & Butter

    1.2%

    held 4th · 180 estimated branded searches · +80% vs prior month · +0.5 points

Compare search popularity between Bakers Delight and its closest rivals

How has branded search demand for Bakers Delight changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bakers Delight in New Zealand fell from 8.9K to 7.8K.
  • Across the 11 months ending August 2026, Bakers Delight’s estimated Share of Search among bakery chains in New Zealand decreased from 60.5% to 53.4%.
  • Across the 11 months ending August 2026, Bakers Delight’s estimated Share of Search among bakery chains in New Zealand peaked at 64.4% in March 2026 and was lowest at 52.4% in May 2026.

How did search popularity change for New Zealand bakery chains in August 2026?

  1. In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.

  2. In August 2026, Bread & Butter gained estimated Share of Search among bakery chains in New Zealand, from 0.69% to 1.2%.

  3. In August 2026, Daily Bread lost estimated Share of Search among bakery chains in New Zealand, from 38.3% to 37.4%.

  4. In August 2026, Bakers Delight lost estimated Share of Search among bakery chains in New Zealand, from 53.9% to 53.4%.

How is Bakers Delight measured?

Brandwave collects information about searches that people make online using Bakers Delight’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • bakers delight
  • bakers delight bakery
  • bakers delight bread
  • bakers delight hours
  • bakers delight location
  • bakers delight near me
  • bakers delight northland
  • bakers delight nz
  • bakers delight online
  • bakers delight price
  • bakers delight sourdough
  • bakersdelight
  • bakersdelight co nz
  • bakersdelight near me

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How the Brand Demand Index is measured

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