Bakers Delight vs Wild Wheat:Which is more popular by branded search in New Zealand?
In August 2026, Bakers Delight had more branded searches than Wild Wheat among bakery chains in New Zealand. Bakers Delight was estimated to have 7.8K branded searches compared to Wild Wheat’s 1.2K, and held a 53.4% Share of Search versus Wild Wheat’s 7.9%.
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Which is more popular in search, Bakers Delight or Wild Wheat?
Compare the bakery chains New Zealanders buy bread and pastries from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bakers Delight, Wild Wheat. The figures are in the table below the chart.
View monthly share of search table
| Month | Bakers Delight | Daily Bread | Wild Wheat | Bread & Butter |
|---|---|---|---|---|
| Oct 2025 | 60.5% | 31.2% | 7.6% | 0.68% |
| Nov 2025 | 60% | 31.9% | 7.4% | 0.68% |
| Dec 2025 | 59.9% | 32.9% | 6.8% | 0.44% |
| Jan 2026 | 56% | 35.7% | 7.8% | 0.48% |
| Feb 2026 | 53.8% | 38.9% | 6.8% | 0.48% |
| Mar 2026 | 64.4% | 29.2% | 6.1% | 0.37% |
| Apr 2026 | 60.1% | 33.9% | 5.5% | 0.42% |
| May 2026 | 52.4% | 40.4% | 6.7% | 0.55% |
| Jun 2026 | 54.7% | 36.5% | 8.3% | 0.43% |
| Jul 2026 | 53.9% | 38.3% | 7.1% | 0.69% |
| Aug 2026 | 53.4% | 37.4% | 7.9% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Bakers Delight and Wild Wheat comparison changed over the last 12 months?
3 findings
- Bakers Delight was ahead of Wild Wheat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bakers Delight’s estimated Share of Search among bakery chains in New Zealand moved from 60.5% to 53.4%, and its estimated monthly branded searches moved from 8.9K to 7.8K.
- Across the 11 months ending August 2026, Wild Wheat’s estimated Share of Search among bakery chains in New Zealand moved from 7.6% to 7.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand bakery chains in August 2026?
2 changes
In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.
In August 2026, Bakers Delight lost estimated Share of Search among bakery chains in New Zealand, from 53.9% to 53.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bakers Delight’s and Wild Wheat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bakers Delight
14 branded search terms
- bakers delight
- bakers delight bakery
- bakers delight bread
- bakers delight hours
- bakers delight location
- bakers delight near me
- bakers delight northland
- bakers delight nz
- bakers delight online
- bakers delight price
- bakers delight sourdough
- bakersdelight
- bakersdelight co nz
- bakersdelight near me
Wild Wheat
3 branded search terms
- wild wheat bakery
- wild wheat bread
- wild wheat near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.