How popular isWild Wheat in search?
In August 2026, there were an estimated 1.2K branded searches for Wild Wheat in New Zealand which held steady over the last 11 months. Wild Wheat holds 7.9% estimated Share of Search among New Zealand bakery chains and is ranked 3rd of 4 competitors for search popularity.
Bakers Delight53.4%
Daily Bread37.4%
Wild Wheat7.9%
Bread & Butter1.2%
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Which bakery chains compete with Wild Wheat?
Share of Search by month for Bakers Delight, Daily Bread, Wild Wheat. The figures are in the table below the chart.
View monthly share of search table
| Month | Bakers Delight | Daily Bread | Wild Wheat | Bread & Butter |
|---|---|---|---|---|
| Oct 2025 | 60.5% | 31.2% | 7.6% | 0.68% |
| Nov 2025 | 60% | 31.9% | 7.4% | 0.68% |
| Dec 2025 | 59.9% | 32.9% | 6.8% | 0.44% |
| Jan 2026 | 56% | 35.7% | 7.8% | 0.48% |
| Feb 2026 | 53.8% | 38.9% | 6.8% | 0.48% |
| Mar 2026 | 64.4% | 29.2% | 6.1% | 0.37% |
| Apr 2026 | 60.1% | 33.9% | 5.5% | 0.42% |
| May 2026 | 52.4% | 40.4% | 6.7% | 0.55% |
| Jun 2026 | 54.7% | 36.5% | 8.3% | 0.43% |
| Jul 2026 | 53.9% | 38.3% | 7.1% | 0.69% |
| Aug 2026 | 53.4% | 37.4% | 7.9% | 1.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 7.8K | +0.64% | -0.5 points | |
| 2, held 2nd | 37.4% | 5.5K | -0.73% | -0.9 points | |
| 3, held 3rd | 7.9% | 1.2K | +13.7% | +0.8 points | |
| 4, held 4th | 1.2% | 180 | +80% | +0.5 points |
53.4%
held 1st · 7.8K estimated branded searches · +0.64% vs prior month · -0.5 points
37.4%
held 2nd · 5.5K estimated branded searches · -0.73% vs prior month · -0.9 points
7.9%
held 3rd · 1.2K estimated branded searches · +13.7% vs prior month · +0.8 points
1.2%
held 4th · 180 estimated branded searches · +80% vs prior month · +0.5 points
Compare search popularity between Wild Wheat and its closest rivals
How has branded search demand for Wild Wheat changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wild Wheat in New Zealand held steady, from 1.1K to 1.2K.
- Across the 11 months ending August 2026, Wild Wheat’s estimated Share of Search among bakery chains in New Zealand peaked at 8.3% in June 2026 and was lowest at 5.5% in April 2026.
How did search popularity change for New Zealand bakery chains in August 2026?
4 changes
In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.
In August 2026, Bread & Butter gained estimated Share of Search among bakery chains in New Zealand, from 0.69% to 1.2%.
In August 2026, Daily Bread lost estimated Share of Search among bakery chains in New Zealand, from 38.3% to 37.4%.
In August 2026, Bakers Delight lost estimated Share of Search among bakery chains in New Zealand, from 53.9% to 53.4%.
How is Wild Wheat measured?
Brandwave collects information about searches that people make online using Wild Wheat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- wild wheat bakery
- wild wheat bread
- wild wheat near me
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