Bread & Butter vs Wild Wheat:Which is more popular by branded search in New Zealand?
In August 2026, Wild Wheat had more branded searches than Bread & Butter among bakery chains in New Zealand. Wild Wheat was estimated to have 1.2K branded searches compared to Bread & Butter’s 180, and held a 7.9% Share of Search versus Bread & Butter’s 1.2%.
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Which is more popular in search, Bread & Butter or Wild Wheat?
Compare the bakery chains New Zealanders buy bread and pastries from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Wheat, Bread & Butter. The figures are in the table below the chart.
View monthly share of search table
| Month | Bakers Delight | Daily Bread | Wild Wheat | Bread & Butter |
|---|---|---|---|---|
| Oct 2025 | 60.5% | 31.2% | 7.6% | 0.68% |
| Nov 2025 | 60% | 31.9% | 7.4% | 0.68% |
| Dec 2025 | 59.9% | 32.9% | 6.8% | 0.44% |
| Jan 2026 | 56% | 35.7% | 7.8% | 0.48% |
| Feb 2026 | 53.8% | 38.9% | 6.8% | 0.48% |
| Mar 2026 | 64.4% | 29.2% | 6.1% | 0.37% |
| Apr 2026 | 60.1% | 33.9% | 5.5% | 0.42% |
| May 2026 | 52.4% | 40.4% | 6.7% | 0.55% |
| Jun 2026 | 54.7% | 36.5% | 8.3% | 0.43% |
| Jul 2026 | 53.9% | 38.3% | 7.1% | 0.69% |
| Aug 2026 | 53.4% | 37.4% | 7.9% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Bread & Butter and Wild Wheat comparison changed over the last 12 months?
3 findings
- Wild Wheat was ahead of Bread & Butter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bread & Butter’s estimated Share of Search among bakery chains in New Zealand moved from 0.68% to 1.2%, and its estimated monthly branded searches moved from 100 to 180.
- Across the 11 months ending August 2026, Wild Wheat’s estimated Share of Search among bakery chains in New Zealand moved from 7.6% to 7.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand bakery chains in August 2026?
2 changes
In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.
In August 2026, Bread & Butter gained estimated Share of Search among bakery chains in New Zealand, from 0.69% to 1.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bread & Butter’s and Wild Wheat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bread & Butter
2 branded search terms
- bread & butter bakery
- bread & butter near me
Wild Wheat
3 branded search terms
- wild wheat bakery
- wild wheat bread
- wild wheat near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.