How popular isBread & Butter in search?
In August 2026, there were an estimated 180 branded searches for Bread & Butter in New Zealand which is up 80% over the last 11 months. Bread & Butter holds 1.2% estimated Share of Search among New Zealand bakery chains and is ranked 4th of 4 competitors for search popularity.
Bakers Delight53.4%
Daily Bread37.4%
Wild Wheat7.9%
Bread & Butter1.2%
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Which bakery chains compete with Bread & Butter?
Share of Search by month for Bakers Delight, Daily Bread, Wild Wheat, Bread & Butter. The figures are in the table below the chart.
View monthly share of search table
| Month | Bakers Delight | Daily Bread | Wild Wheat | Bread & Butter |
|---|---|---|---|---|
| Oct 2025 | 60.5% | 31.2% | 7.6% | 0.68% |
| Nov 2025 | 60% | 31.9% | 7.4% | 0.68% |
| Dec 2025 | 59.9% | 32.9% | 6.8% | 0.44% |
| Jan 2026 | 56% | 35.7% | 7.8% | 0.48% |
| Feb 2026 | 53.8% | 38.9% | 6.8% | 0.48% |
| Mar 2026 | 64.4% | 29.2% | 6.1% | 0.37% |
| Apr 2026 | 60.1% | 33.9% | 5.5% | 0.42% |
| May 2026 | 52.4% | 40.4% | 6.7% | 0.55% |
| Jun 2026 | 54.7% | 36.5% | 8.3% | 0.43% |
| Jul 2026 | 53.9% | 38.3% | 7.1% | 0.69% |
| Aug 2026 | 53.4% | 37.4% | 7.9% | 1.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 7.8K | +0.64% | -0.5 points | |
| 2, held 2nd | 37.4% | 5.5K | -0.73% | -0.9 points | |
| 3, held 3rd | 7.9% | 1.2K | +13.7% | +0.8 points | |
| 4, held 4th | 1.2% | 180 | +80% | +0.5 points |
53.4%
held 1st · 7.8K estimated branded searches · +0.64% vs prior month · -0.5 points
37.4%
held 2nd · 5.5K estimated branded searches · -0.73% vs prior month · -0.9 points
7.9%
held 3rd · 1.2K estimated branded searches · +13.7% vs prior month · +0.8 points
1.2%
held 4th · 180 estimated branded searches · +80% vs prior month · +0.5 points
Compare search popularity between Bread & Butter and its closest rivals
How has branded search demand for Bread & Butter changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bread & Butter in New Zealand rose from 100 to 180.
- Across the 11 months ending August 2026, Bread & Butter’s estimated Share of Search among bakery chains in New Zealand increased from 0.68% to 1.2%.
How did search popularity change for New Zealand bakery chains in August 2026?
4 changes
In August 2026, Wild Wheat gained estimated Share of Search among bakery chains in New Zealand, from 7.1% to 7.9%.
In August 2026, Bread & Butter gained estimated Share of Search among bakery chains in New Zealand, from 0.69% to 1.2%.
In August 2026, Daily Bread lost estimated Share of Search among bakery chains in New Zealand, from 38.3% to 37.4%.
In August 2026, Bakers Delight lost estimated Share of Search among bakery chains in New Zealand, from 53.9% to 53.4%.
How is Bread & Butter measured?
Brandwave collects information about searches that people make online using Bread & Butter’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- bread & butter bakery
- bread & butter near me
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