Daily Bread vs Mor Bakery:Which is more popular by branded search in New Zealand?
In August 2026, Mor Bakery had more branded searches than Daily Bread among artisan bakeries and patisseries in New Zealand. Mor Bakery was estimated to have 8.1K branded searches compared to Daily Bread’s 5.5K, and held a 9.6% Share of Search versus Daily Bread’s 6.4%.
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Which is more popular in search, Daily Bread or Mor Bakery?
Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mor Bakery, Daily Bread. The figures are in the table below the chart.
View monthly share of search table
| Month | The Gateau House | Best Ugly Bagels | Grizzly Baked Goods | Bluebells Cakery | Mor Bakery | Pembroke Patisserie | Daily Bread | Miann |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 19% | 14.3% | 9.8% | 7.8% | 7.8% | 5.4% | 3.1% |
| Nov 2025 | 25.4% | 21.9% | 16.7% | 9.1% | 7.5% | 11.2% | 5.3% | 3% |
| Dec 2025 | 27.4% | 19.8% | 17.9% | 7.9% | 6.6% | 12% | 5.9% | 2.6% |
| Jan 2026 | 23.6% | 24.8% | 15.2% | 8.4% | 6.8% | 12.4% | 6.1% | 2.7% |
| Feb 2026 | 21.2% | 22.2% | 16.7% | 9.2% | 7.5% | 13.6% | 7.4% | 2.3% |
| Mar 2026 | 24.9% | 21.8% | 16.3% | 8.8% | 7.3% | 10.9% | 7% | 3% |
| Apr 2026 | 25.2% | 18.3% | 20.2% | 7.7% | 7.4% | 11.1% | 7.2% | 2.9% |
| May 2026 | 26.7% | 19.3% | 17.5% | 11.7% | 7.8% | 6.4% | 7% | 3.6% |
| Jun 2026 | 25.9% | 19.3% | 17.1% | 11.9% | 7.7% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 22.7% | 19.7% | 18.1% | 10% | 9.9% | 6.6% | 6.7% | 6.2% |
| Aug 2026 | 26.5% | 19% | 14.3% | 11.6% | 9.6% | 7.8% | 6.4% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Daily Bread and Mor Bakery comparison changed over the last 12 months?
3 findings
- Mor Bakery was ahead of Daily Bread in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 5.4% to 6.4%, and its estimated monthly branded searches moved from 4.6K to 5.5K.
- Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?
3 changes
In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%.
Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Daily Bread in New Zealand rose 19.2% over 11 measured months, from 4.6K to 5.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Daily Bread’s and Mor Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daily Bread
10 branded search terms
- daily bread auckland
- daily bread bakery
- daily bread bakery lower hutt
- daily bread bread
- daily bread cafe
- daily bread federal street
- daily bread lower hutt
- daily bread near me
- daily bread nz
- daily bread sourdough
Mor Bakery
4 branded search terms
- mor bakery
- mor bakery near me
- mor bakery nz
- morbakery
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