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Artisan bakeries and patisseries in New Zealand:Which brands are most popular in search?

In August 2026, The Gateau House was the most searched among artisan bakeries and patisseries in New Zealand, with an estimated 22.5K branded searches and 26.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. The Gateau House26.5%
  2. Best Ugly Bagels19%
  3. Grizzly Baked Goods14.3%
  4. Bluebells Cakery11.6%
  5. Mor Bakery9.6%
  6. Pembroke Patisserie7.8%
  7. Daily Bread6.4%
  8. Miann4.8%

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Share of SearchLeaderboard

Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among artisan bakeries and patisseries in New Zealand, by month

Share of Search by month for The Gateau House, Best Ugly Bagels, Grizzly Baked Goods, Bluebells Cakery, Mor Bakery, Pembroke Patisserie, Daily Bread, Miann. The figures are in the table below the chart.

View monthly share of search table
MonthThe Gateau HouseBest Ugly BagelsGrizzly Baked GoodsBluebells CakeryMor BakeryPembroke PatisserieDaily BreadMiann
Oct 202532.8%19%14.3%9.8%7.8%7.8%5.4%3.1%
Nov 202525.4%21.9%16.7%9.1%7.5%11.2%5.3%3%
Dec 202527.4%19.8%17.9%7.9%6.6%12%5.9%2.6%
Jan 202623.6%24.8%15.2%8.4%6.8%12.4%6.1%2.7%
Feb 202621.2%22.2%16.7%9.2%7.5%13.6%7.4%2.3%
Mar 202624.9%21.8%16.3%8.8%7.3%10.9%7%3%
Apr 202625.2%18.3%20.2%7.7%7.4%11.1%7.2%2.9%
May 202626.7%19.3%17.5%11.7%7.8%6.4%7%3.6%
Jun 202625.9%19.3%17.1%11.9%7.7%6.2%7.2%4.7%
Jul 202622.7%19.7%18.1%10%9.9%6.6%6.7%6.2%
Aug 202626.5%19%14.3%11.6%9.6%7.8%6.4%4.8%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.The Gateau House

    26.5%

    held 1st · 22.5K estimated branded searches · +20.9% vs prior month · +3.8 points

  2. 2.Best Ugly Bagels

    19%

    held 2nd · 16.1K estimated branded searches · -0.19% vs prior month · -0.7 points

  3. 3.Grizzly Baked Goods

    14.3%

    held 3rd · 12.1K estimated branded searches · -18.2% vs prior month · -3.8 points

  4. 4.Bluebells Cakery

    11.6%

    held 4th · 9.8K estimated branded searches · +19.9% vs prior month · +1.6 points

  5. 5.Mor Bakery

    9.6%

    held 5th · 8.1K estimated branded searches · +0.12% vs prior month · -0.3 points

  6. 6.Pembroke Patisserie

    7.8%

    moved from 7th to 6th · 6.6K estimated branded searches · +22.2% vs prior month · +1.2 points

  7. 7.Daily Bread

    6.4%

    moved from 6th to 7th · 5.5K estimated branded searches · -0.73% vs prior month · -0.3 points

  8. 8.Miann

    4.8%

    held 8th · 4.1K estimated branded searches · -19% vs prior month · -1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among artisan bakeries and patisseries in New Zealand?

In August 2026, The Gateau House was the most searched among artisan bakeries and patisseries in New Zealand, with an estimated 22.5K branded searches and 26.5% estimated Share of Search within this set. Best Ugly Bagels is in 2nd place, 7.5 percentage points behind at 19% Share of Search.

New Zealand artisan bakeries and patisseries, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The Gateau House32.8% → 26.5%32.8%Oct 202521.2%Feb 20261st
Best Ugly Bagels19%24.8%Jan 202618.3%Apr 20262nd
Grizzly Baked Goods14.3%20.2%Apr 202614.3%Oct 20253rd
Bluebells Cakery9.8% → 11.6%11.9%Jun 20267.7%Apr 20264th
Mor Bakery7.8% → 9.6%9.9%Jul 20266.6%Dec 20255th
Pembroke Patisserie7.8%13.6%Feb 20266.2%Jun 20266th
Daily Bread5.4% → 6.4%7.4%Feb 20265.3%Nov 20257th
Miann3.1% → 4.8%6.2%Jul 20262.3%Feb 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Gateau House’s estimated Share of Search among artisan bakeries and patisseries in New Zealand decreased from 32.8% to 26.5%.
  • Across the 11 months ending August 2026, Bluebells Cakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 9.8% to 11.6%.
  • Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 7.8% to 9.6%.
  • Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 5.4% to 6.4%.
  • Across the 11 months ending August 2026, Miann’s estimated Share of Search among artisan bakeries and patisseries in New Zealand increased from 3.1% to 4.8%.
  • Across the 11 months ending August 2026, The Gateau House’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 32.8% in October 2025 and was lowest at 21.2% in February 2026.
  • Across the 11 months ending August 2026, Best Ugly Bagels’ estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 24.8% in January 2026 and was lowest at 18.3% in April 2026.
  • Across the 11 months ending August 2026, Grizzly Baked Goods’ estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 20.2% in April 2026 and was lowest at 14.3% in October 2025.
  • Across the 11 months ending August 2026, Bluebells Cakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 11.9% in June 2026 and was lowest at 7.7% in April 2026.
  • Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 9.9% in July 2026 and was lowest at 6.6% in December 2025.
  • Across the 11 months ending August 2026, Pembroke Patisserie’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 13.6% in February 2026 and was lowest at 6.2% in June 2026.
  • Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 7.4% in February 2026 and was lowest at 5.3% in November 2025.
  • Across the 11 months ending August 2026, Miann’s estimated Share of Search among artisan bakeries and patisseries in New Zealand peaked at 6.2% in July 2026 and was lowest at 2.3% in February 2026.
  • Across the 11 months ending August 2026, Best Ugly Bagels, Grizzly Baked Goods and Pembroke Patisserie held steady: their estimated Share of Search among artisan bakeries and patisseries in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?

  1. In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%.

  2. In August 2026, The Gateau House gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 22.7% to 26.5%.

  3. In August 2026, Bluebells Cakery gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 10% to 11.6%.

  4. In August 2026, Grizzly Baked Goods lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 18.1% to 14.3%.

  5. In August 2026, Miann lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 6.2% to 4.8%.

  6. In August 2026, Best Ugly Bagels lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 19.7% to 19%.

  7. Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026.

  8. Estimated monthly branded searches for Daily Bread in New Zealand rose 19.2% over 11 measured months, from 4.6K to 5.5K in August 2026.

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