Bluebells Cakery vs Grizzly Baked Goods:Which is more popular by branded search in New Zealand?
In August 2026, Grizzly Baked Goods had more branded searches than Bluebells Cakery among artisan bakeries and patisseries in New Zealand. Grizzly Baked Goods was estimated to have 12.1K branded searches compared to Bluebells Cakery’s 9.8K, and held a 14.3% Share of Search versus Bluebells Cakery’s 11.6%.
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Which is more popular in search, Bluebells Cakery or Grizzly Baked Goods?
Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Grizzly Baked Goods, Bluebells Cakery. The figures are in the table below the chart.
View monthly share of search table
| Month | The Gateau House | Best Ugly Bagels | Grizzly Baked Goods | Bluebells Cakery | Mor Bakery | Pembroke Patisserie | Daily Bread | Miann |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 19% | 14.3% | 9.8% | 7.8% | 7.8% | 5.4% | 3.1% |
| Nov 2025 | 25.4% | 21.9% | 16.7% | 9.1% | 7.5% | 11.2% | 5.3% | 3% |
| Dec 2025 | 27.4% | 19.8% | 17.9% | 7.9% | 6.6% | 12% | 5.9% | 2.6% |
| Jan 2026 | 23.6% | 24.8% | 15.2% | 8.4% | 6.8% | 12.4% | 6.1% | 2.7% |
| Feb 2026 | 21.2% | 22.2% | 16.7% | 9.2% | 7.5% | 13.6% | 7.4% | 2.3% |
| Mar 2026 | 24.9% | 21.8% | 16.3% | 8.8% | 7.3% | 10.9% | 7% | 3% |
| Apr 2026 | 25.2% | 18.3% | 20.2% | 7.7% | 7.4% | 11.1% | 7.2% | 2.9% |
| May 2026 | 26.7% | 19.3% | 17.5% | 11.7% | 7.8% | 6.4% | 7% | 3.6% |
| Jun 2026 | 25.9% | 19.3% | 17.1% | 11.9% | 7.7% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 22.7% | 19.7% | 18.1% | 10% | 9.9% | 6.6% | 6.7% | 6.2% |
| Aug 2026 | 26.5% | 19% | 14.3% | 11.6% | 9.6% | 7.8% | 6.4% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Bluebells Cakery and Grizzly Baked Goods comparison changed over the last 12 months?
3 findings
- Grizzly Baked Goods was ahead of Bluebells Cakery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluebells Cakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 9.8% to 11.6%, and its estimated monthly branded searches moved from 8.3K to 9.8K.
- Across the 11 months ending August 2026, Grizzly Baked Goods’ estimated Share of Search among artisan bakeries and patisseries in New Zealand held steady at 14.3%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?
2 changes
In August 2026, Bluebells Cakery gained estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 10% to 11.6%.
In August 2026, Grizzly Baked Goods lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 18.1% to 14.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bluebells Cakery’s and Grizzly Baked Goods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bluebells Cakery
5 branded search terms
- bluebells cakery
- bluebells cakery commercial bay
- bluebells cakery near me
- bluebells cakery nz
- bluebellscakery
Grizzly Baked Goods
2 branded search terms
- grizzly baked goods
- grizzly baked goods near me
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