Best Ugly Bagels vs Mor Bakery:Which is more popular by branded search in New Zealand?
In August 2026, Best Ugly Bagels had more branded searches than Mor Bakery among artisan bakeries and patisseries in New Zealand. Best Ugly Bagels was estimated to have 16.1K branded searches compared to Mor Bakery’s 8.1K, and held a 19% Share of Search versus Mor Bakery’s 9.6%.
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Which is more popular in search, Best Ugly Bagels or Mor Bakery?
Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Best Ugly Bagels, Mor Bakery. The figures are in the table below the chart.
View monthly share of search table
| Month | The Gateau House | Best Ugly Bagels | Grizzly Baked Goods | Bluebells Cakery | Mor Bakery | Pembroke Patisserie | Daily Bread | Miann |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 19% | 14.3% | 9.8% | 7.8% | 7.8% | 5.4% | 3.1% |
| Nov 2025 | 25.4% | 21.9% | 16.7% | 9.1% | 7.5% | 11.2% | 5.3% | 3% |
| Dec 2025 | 27.4% | 19.8% | 17.9% | 7.9% | 6.6% | 12% | 5.9% | 2.6% |
| Jan 2026 | 23.6% | 24.8% | 15.2% | 8.4% | 6.8% | 12.4% | 6.1% | 2.7% |
| Feb 2026 | 21.2% | 22.2% | 16.7% | 9.2% | 7.5% | 13.6% | 7.4% | 2.3% |
| Mar 2026 | 24.9% | 21.8% | 16.3% | 8.8% | 7.3% | 10.9% | 7% | 3% |
| Apr 2026 | 25.2% | 18.3% | 20.2% | 7.7% | 7.4% | 11.1% | 7.2% | 2.9% |
| May 2026 | 26.7% | 19.3% | 17.5% | 11.7% | 7.8% | 6.4% | 7% | 3.6% |
| Jun 2026 | 25.9% | 19.3% | 17.1% | 11.9% | 7.7% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 22.7% | 19.7% | 18.1% | 10% | 9.9% | 6.6% | 6.7% | 6.2% |
| Aug 2026 | 26.5% | 19% | 14.3% | 11.6% | 9.6% | 7.8% | 6.4% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Best Ugly Bagels and Mor Bakery comparison changed over the last 12 months?
3 findings
- Best Ugly Bagels was ahead of Mor Bakery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Best Ugly Bagels’ estimated Share of Search among artisan bakeries and patisseries in New Zealand held steady at 19%, and its estimated monthly branded searches held steady at 16.1K.
- Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?
2 changes
In August 2026, Best Ugly Bagels lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 19.7% to 19%.
Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Best Ugly Bagels’ and Mor Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Best Ugly Bagels
8 branded search terms
- best ugly bagels
- best ugly bagels city works
- best ugly bagels city works depot
- best ugly bagels commercial bay
- best ugly bagels menu
- best ugly bagels near me
- best ugly bagels nz
- bestuglybagels
Mor Bakery
4 branded search terms
- mor bakery
- mor bakery near me
- mor bakery nz
- morbakery
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