How popular isCraig Pope Financial in search?
In August 2026, there were an estimated 10 branded searches for Craig Pope Financial in New Zealand which is down 50% over the last 11 months. Craig Pope Financial holds 0.14% estimated Share of Search among New Zealand kapiti mortgage advisers and is ranked 3rd of 4 competitors for search popularity.
NZHL91.1%Mortgage Link8.6%
Craig Pope Financial0.14%
Kapiti Mortgages & Insurance0.14%
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Which kapiti mortgage advisers compete with Craig Pope Financial?
Share of Search by month for NZHL, Mortgage Link, Craig Pope Financial. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mortgage Link | Craig Pope Financial | Kapiti Mortgages & Insurance |
|---|---|---|---|---|
| Oct 2025 | 88.9% | 10.7% | 0.25% | 0.12% |
| Nov 2025 | 91% | 8.6% | 0.25% | 0.13% |
| Dec 2025 | 90.1% | 9.6% | 0.17% | 0.17% |
| Jan 2026 | 89.7% | 10% | 0.14% | 0.14% |
| Feb 2026 | 89.5% | 10.1% | 0.13% | 0.25% |
| Mar 2026 | 88.9% | 10.8% | 0.13% | 0.13% |
| Apr 2026 | 88.6% | 11.1% | 0.15% | 0.15% |
| May 2026 | 88.4% | 11.4% | 0.14% | 0.14% |
| Jun 2026 | 87.8% | 11.9% | 0.16% | 0.16% |
| Jul 2026 | 90.7% | 9.1% | 0.14% | 0.14% |
| Aug 2026 | 91.1% | 8.6% | 0.14% | 0.14% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.1% | 6.4K | -0.47% | +0.5 points | |
| 2, held 2nd | 8.6% | 600 | -6.3% | -0.5 points | |
| 3, held 3rd | 0.14% | 10 | 0% | 0 points | |
| 4, held 4th | 0.14% | 10 | 0% | 0 points |
1.
NZHL91.1%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +0.5 points
8.6%
held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.5 points
0.14%
held 3rd · 10 estimated branded searches · 0% vs prior month · 0 points
4.
Kapiti Mortgages & Insurance0.14%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Craig Pope Financial and its closest rivals
How has branded search demand for Craig Pope Financial changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Craig Pope Financial in New Zealand fell from 20 to 10.
- Across the 11 months ending August 2026, Craig Pope Financial’s estimated Share of Search among kapiti mortgage advisers in New Zealand held steady, from 0.25% to 0.14%.
How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?
3 changes
Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.
How is Craig Pope Financial measured?
Brandwave collects information about searches that people make online using Craig Pope Financial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- craig pope financial
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