Craig Pope Financial vs Mortgage Link:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Link had more branded searches than Craig Pope Financial among kapiti mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Craig Pope Financial’s 10, and held an 8.6% Share of Search versus Craig Pope Financial’s 0.14%.
Follow Craig Pope Financial vs Mortgage Link and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Craig Pope Financial or Mortgage Link?
Compare Kapiti mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Link, Craig Pope Financial. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mortgage Link | Craig Pope Financial | Kapiti Mortgages & Insurance |
|---|---|---|---|---|
| Oct 2025 | 88.9% | 10.7% | 0.25% | 0.12% |
| Nov 2025 | 91% | 8.6% | 0.25% | 0.13% |
| Dec 2025 | 90.1% | 9.6% | 0.17% | 0.17% |
| Jan 2026 | 89.7% | 10% | 0.14% | 0.14% |
| Feb 2026 | 89.5% | 10.1% | 0.13% | 0.25% |
| Mar 2026 | 88.9% | 10.8% | 0.13% | 0.13% |
| Apr 2026 | 88.6% | 11.1% | 0.15% | 0.15% |
| May 2026 | 88.4% | 11.4% | 0.14% | 0.14% |
| Jun 2026 | 87.8% | 11.9% | 0.16% | 0.16% |
| Jul 2026 | 90.7% | 9.1% | 0.14% | 0.14% |
| Aug 2026 | 91.1% | 8.6% | 0.14% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Craig Pope Financial and Mortgage Link comparison changed over the last 12 months?
3 findings
- Mortgage Link was ahead of Craig Pope Financial in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craig Pope Financial’s estimated Share of Search among kapiti mortgage advisers in New Zealand moved from 0.25% to 0.14%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand moved from 10.7% to 8.6%, and its estimated monthly branded searches moved from 860 to 600.
How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?
2 changes
Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Craig Pope Financial’s and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craig Pope Financial
1 branded search term
- craig pope financial
Mortgage Link
10 branded search terms
- mortgage link
- mortgage link dunedin
- mortgage link feilding
- mortgage link kapiti
- mortgage link manawatu
- mortgage link nz
- mortgage link otago
- mortgage link palmerston north
- mortgage link taupo
- mortgagelink
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.