Brandwave

Kapiti mortgage advisers in New Zealand:Which brands are most popular in search?

In August 2026, NZHL was the most searched among kapiti mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 91.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. NZHL91.1%
  2. Mortgage Link8.6%
  3. Craig Pope Financial0.14%
  4. Kapiti Mortgages & Insurance0.14%

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Share of SearchLeaderboard

Compare Kapiti mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kapiti mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkCraig Pope FinancialKapiti Mortgages & Insurance
Oct 202588.9%10.7%0.25%0.12%
Nov 202591%8.6%0.25%0.13%
Dec 202590.1%9.6%0.17%0.17%
Jan 202689.7%10%0.14%0.14%
Feb 202689.5%10.1%0.13%0.25%
Mar 202688.9%10.8%0.13%0.13%
Apr 202688.6%11.1%0.15%0.15%
May 202688.4%11.4%0.14%0.14%
Jun 202687.8%11.9%0.16%0.16%
Jul 202690.7%9.1%0.14%0.14%
Aug 202691.1%8.6%0.14%0.14%
Sep 2026————

This month’s ranking, August 2026

  1. 1.NZHL

    91.1%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +0.5 points

  2. 2.Mortgage Link

    8.6%

    held 2nd · 600 estimated branded searches · -6.3% vs prior month · -0.5 points

  3. 3.Craig Pope Financial

    0.14%

    held 3rd · 10 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Kapiti Mortgages & Insurance

    0.14%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among kapiti mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among kapiti mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 91.1% estimated Share of Search within this set. Mortgage Link is in 2nd place, 82.5 percentage points behind at 8.6% Share of Search.

New Zealand kapiti mortgage advisers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NZHL88.9% → 91.1%91.1%Aug 202687.8%Jun 20261st
Mortgage Link10.7% → 8.6%11.9%Jun 20268.6%Aug 20262nd
Craig Pope Financial0.25% → 0.14%0.25%Nov 20250.13%Feb 20263rd
Kapiti Mortgages & Insurance0.12% → 0.14%0.25%Feb 20260.12%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand increased from 88.9% to 91.1%.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand decreased from 10.7% to 8.6%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand peaked at 91.1% in August 2026 and was lowest at 87.8% in June 2026.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand peaked at 11.9% in June 2026 and was lowest at 8.6% in August 2026.
  • Across the 11 months ending August 2026, Craig Pope Financial and Kapiti Mortgages & Insurance held steady: their estimated Share of Search among kapiti mortgage advisers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?

  1. Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  2. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

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