Craig Pope Financial vs Kapiti Mortgages & Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Craig Pope Financial and Kapiti Mortgages & Insurance were level on Share of Search among kapiti mortgage advisers in New Zealand, with an estimated 10 branded searches each, at 0.14% estimated Share of Search each.
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Which is more popular in search, Craig Pope Financial or Kapiti Mortgages & Insurance?
Compare Kapiti mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craig Pope Financial, Kapiti Mortgages & Insurance. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Mortgage Link | Craig Pope Financial | Kapiti Mortgages & Insurance |
|---|---|---|---|---|
| Oct 2025 | 88.9% | 10.7% | 0.25% | 0.12% |
| Nov 2025 | 91% | 8.6% | 0.25% | 0.13% |
| Dec 2025 | 90.1% | 9.6% | 0.17% | 0.17% |
| Jan 2026 | 89.7% | 10% | 0.14% | 0.14% |
| Feb 2026 | 89.5% | 10.1% | 0.13% | 0.25% |
| Mar 2026 | 88.9% | 10.8% | 0.13% | 0.13% |
| Apr 2026 | 88.6% | 11.1% | 0.15% | 0.15% |
| May 2026 | 88.4% | 11.4% | 0.14% | 0.14% |
| Jun 2026 | 87.8% | 11.9% | 0.16% | 0.16% |
| Jul 2026 | 90.7% | 9.1% | 0.14% | 0.14% |
| Aug 2026 | 91.1% | 8.6% | 0.14% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Craig Pope Financial and Kapiti Mortgages & Insurance comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Kapiti Mortgages & Insurance took it in February 2026.
- Across the 11 months ending August 2026, Craig Pope Financial’s estimated Share of Search among kapiti mortgage advisers in New Zealand moved from 0.25% to 0.14%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Kapiti Mortgages & Insurance’s estimated Share of Search among kapiti mortgage advisers in New Zealand moved from 0.12% to 0.14%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?
1 change
Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Craig Pope Financial’s and Kapiti Mortgages & Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craig Pope Financial
1 branded search term
- craig pope financial
Kapiti Mortgages & Insurance
1 branded search term
- kapiti mortgages and insurance
Put your own brand in this comparison
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