Brandwave

Craig Pope Financial vs NZHL:Which is more popular by branded search in New Zealand?

In August 2026, NZHL had more branded searches than Craig Pope Financial among kapiti mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Craig Pope Financial’s 10, and held a 91.1% Share of Search versus Craig Pope Financial’s 0.14%.

Share of Search among kapiti mortgage advisers in New Zealand in August 2026Which is more popular in search, Craig Pope Financial or NZHL?
Craig Pope Financial0.14%10 searches
vs
NZHL91.1%6.4K searches
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Which is more popular in search, Craig Pope Financial or NZHL?

Compare Kapiti mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craig Pope Financial and NZHL among kapiti mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Craig Pope Financial. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkCraig Pope FinancialKapiti Mortgages & Insurance
Oct 202588.9%10.7%0.25%0.12%
Nov 202591%8.6%0.25%0.13%
Dec 202590.1%9.6%0.17%0.17%
Jan 202689.7%10%0.14%0.14%
Feb 202689.5%10.1%0.13%0.25%
Mar 202688.9%10.8%0.13%0.13%
Apr 202688.6%11.1%0.15%0.15%
May 202688.4%11.4%0.14%0.14%
Jun 202687.8%11.9%0.16%0.16%
Jul 202690.7%9.1%0.14%0.14%
Aug 202691.1%8.6%0.14%0.14%
Sep 2026————

How has the Craig Pope Financial and NZHL comparison changed over the last 12 months?

How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?

  1. Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  2. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Craig Pope Financial’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craig Pope Financial

1 branded search term

  • craig pope financial

NZHL

47 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • new zealand home loans whakatane
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

How the Brand Demand Index is measured

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