How popular isChessKid in search?
In August 2026, there were an estimated 1.1K branded searches for ChessKid in New Zealand which is up 34.2% over the last 11 months. ChessKid holds 3.7% estimated Share of Search among New Zealand online chess sites and is ranked 3rd of 4 competitors for search popularity.
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Which online chess sites compete with ChessKid?
Share of Search by month for Chess.com, Lichess, ChessKid. The figures are in the table below the chart.
View monthly share of search table
| Month | Chess.com | Lichess | ChessKid | Chessable |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 58.1% | 4.2% | 0.96% |
| Nov 2025 | 38.1% | 55.7% | 5% | 1.2% |
| Dec 2025 | 41.8% | 53.5% | 3.7% | 1% |
| Jan 2026 | 42.9% | 53.7% | 2.6% | 0.84% |
| Feb 2026 | 45.9% | 50.5% | 2.9% | 0.65% |
| Mar 2026 | 55.3% | 40.3% | 3.9% | 0.57% |
| Apr 2026 | 55.1% | 41.6% | 2.5% | 0.85% |
| May 2026 | 62.3% | 34.4% | 2.8% | 0.58% |
| Jun 2026 | 61.1% | 34.4% | 3.8% | 0.58% |
| Jul 2026 | 59.1% | 37.6% | 2.7% | 0.63% |
| Aug 2026 | 58% | 37.4% | 3.7% | 0.94% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 16.7K | -1.4% | -1.1 points | |
| 2, held 2nd | 37.4% | 10.8K | 0% | -0.2 points | |
| 3, held 3rd | 3.7% | 1.1K | +37.7% | +1 points | |
| 4, held 4th | 0.94% | 270 | +50% | +0.3 points |
58%
held 1st · 16.7K estimated branded searches · -1.4% vs prior month · -1.1 points
2.
Lichess37.4%
held 2nd · 10.8K estimated branded searches · 0% vs prior month · -0.2 points
3.
ChessKid3.7%
held 3rd · 1.1K estimated branded searches · +37.7% vs prior month · +1 points
0.94%
held 4th · 270 estimated branded searches · +50% vs prior month · +0.3 points
Compare search popularity between ChessKid and its closest rivals
How has branded search demand for ChessKid changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ChessKid in New Zealand rose from 790 to 1.1K.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand decreased from 4.2% to 3.7%.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand peaked at 5% in November 2025 and was lowest at 2.5% in April 2026.
How did search popularity change for New Zealand online chess sites in August 2026?
3 changes
In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.
Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.
How is ChessKid measured?
Brandwave collects information about searches that people make online using ChessKid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- chesskid
- chesskid chess
- chesskid com
- chesskid online
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Is ChessKid your brand?
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