ChessKid vs Lichess:Which is more popular by branded search in New Zealand?
In August 2026, Lichess had more branded searches than ChessKid among online chess sites in New Zealand. Lichess was estimated to have 10.8K branded searches compared to ChessKid’s 1.1K, and held a 37.4% Share of Search versus ChessKid’s 3.7%.
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Which is more popular in search, ChessKid or Lichess?
Compare the online chess sites and apps New Zealand players play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lichess, ChessKid. The figures are in the table below the chart.
View monthly share of search table
| Month | Chess.com | Lichess | ChessKid | Chessable |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 58.1% | 4.2% | 0.96% |
| Nov 2025 | 38.1% | 55.7% | 5% | 1.2% |
| Dec 2025 | 41.8% | 53.5% | 3.7% | 1% |
| Jan 2026 | 42.9% | 53.7% | 2.6% | 0.84% |
| Feb 2026 | 45.9% | 50.5% | 2.9% | 0.65% |
| Mar 2026 | 55.3% | 40.3% | 3.9% | 0.57% |
| Apr 2026 | 55.1% | 41.6% | 2.5% | 0.85% |
| May 2026 | 62.3% | 34.4% | 2.8% | 0.58% |
| Jun 2026 | 61.1% | 34.4% | 3.8% | 0.58% |
| Jul 2026 | 59.1% | 37.6% | 2.7% | 0.63% |
| Aug 2026 | 58% | 37.4% | 3.7% | 0.94% |
| Sep 2026 | — | — | — | — |
How has the ChessKid and Lichess comparison changed over the last 12 months?
3 findings
- Lichess was ahead of ChessKid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 790 to 1.1K.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand moved from 58.1% to 37.4%, and its estimated monthly branded searches held steady at 10.8K.
How did search popularity change for New Zealand online chess sites in August 2026?
1 change
In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using ChessKid’s and Lichess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.