Online chess sites in New Zealand:Which brands are most popular in search?
In August 2026, Chess.com was the most searched among online chess sites in New Zealand, with an estimated 16.7K branded searches and 58% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the online chess sites and apps New Zealand players play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chess.com, Lichess, ChessKid. The figures are in the table below the chart.
View monthly share of search table
| Month | Chess.com | Lichess | ChessKid | Chessable |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 58.1% | 4.2% | 0.96% |
| Nov 2025 | 38.1% | 55.7% | 5% | 1.2% |
| Dec 2025 | 41.8% | 53.5% | 3.7% | 1% |
| Jan 2026 | 42.9% | 53.7% | 2.6% | 0.84% |
| Feb 2026 | 45.9% | 50.5% | 2.9% | 0.65% |
| Mar 2026 | 55.3% | 40.3% | 3.9% | 0.57% |
| Apr 2026 | 55.1% | 41.6% | 2.5% | 0.85% |
| May 2026 | 62.3% | 34.4% | 2.8% | 0.58% |
| Jun 2026 | 61.1% | 34.4% | 3.8% | 0.58% |
| Jul 2026 | 59.1% | 37.6% | 2.7% | 0.63% |
| Aug 2026 | 58% | 37.4% | 3.7% | 0.94% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 16.7K | -1.4% | -1.1 points | |
| 2, held 2nd | 37.4% | 10.8K | 0% | -0.2 points | |
| 3, held 3rd | 3.7% | 1.1K | +37.7% | +1 points | |
| 4, held 4th | 0.94% | 270 | +50% | +0.3 points |
58%
held 1st · 16.7K estimated branded searches · -1.4% vs prior month · -1.1 points
2.
Lichess37.4%
held 2nd · 10.8K estimated branded searches · 0% vs prior month · -0.2 points
3.
ChessKid3.7%
held 3rd · 1.1K estimated branded searches · +37.7% vs prior month · +1 points
0.94%
held 4th · 270 estimated branded searches · +50% vs prior month · +0.3 points
Compare search popularity between leading brands
Which brand is most popular in search among online chess sites in New Zealand?
4 brands
In August 2026, Chess.com was the most searched among online chess sites in New Zealand, with an estimated 16.7K branded searches and 58% estimated Share of Search within this set. Lichess is in 2nd place, 20.7 percentage points behind at 37.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Chess.com | 36.7% → 58% | 62.3%May 2026 | 36.7%Oct 2025 | 2nd → 1st |
| Lichess | 58.1% → 37.4% | 58.1%Oct 2025 | 34.4%May 2026 | 1st → 2nd |
| ChessKid | 4.2% → 3.7% | 5%Nov 2025 | 2.5%Apr 2026 | 3rd |
 Chessable | 0.96% → 0.94% | 1.2%Nov 2025 | 0.57%Mar 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand increased from 36.7% to 58%.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand decreased from 58.1% to 37.4%.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand decreased from 4.2% to 3.7%.
- Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand peaked at 62.3% in May 2026 and was lowest at 36.7% in October 2025.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand peaked at 58.1% in October 2025 and was lowest at 34.4% in May 2026.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand peaked at 5% in November 2025 and was lowest at 2.5% in April 2026.
- Across the 11 months ending August 2026, Chess.com rose from 2nd to 1st among online chess sites in New Zealand.
- Across the 11 months ending August 2026, Lichess fell from 1st to 2nd among online chess sites in New Zealand.
- Across the 11 months ending August 2026, Chessable held steady: its estimated Share of Search among online chess sites in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand online chess sites in August 2026?
3 changes
In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.
Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.
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