Brandwave

How popular isChessable in search?

In August 2026, there were an estimated 270 branded searches for Chessable in New Zealand which is up 50% over the last 11 months. Chessable holds 0.94% estimated Share of Search among New Zealand online chess sites and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Chess.com58%
  2. Lichess37.4%
  3. ChessKid3.7%
  4. Chessable0.94%
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Which online chess sites compete with Chessable?

Chessable against online chess sites in New Zealand, by month

Share of Search by month for Chess.com, Lichess, ChessKid, Chessable. The figures are in the table below the chart.

View monthly share of search table
MonthChess.comLichessChessKidChessable
Oct 202536.7%58.1%4.2%0.96%
Nov 202538.1%55.7%5%1.2%
Dec 202541.8%53.5%3.7%1%
Jan 202642.9%53.7%2.6%0.84%
Feb 202645.9%50.5%2.9%0.65%
Mar 202655.3%40.3%3.9%0.57%
Apr 202655.1%41.6%2.5%0.85%
May 202662.3%34.4%2.8%0.58%
Jun 202661.1%34.4%3.8%0.58%
Jul 202659.1%37.6%2.7%0.63%
Aug 202658%37.4%3.7%0.94%
Sep 2026————
  1. held 1st · 16.7K estimated branded searches · -1.4% vs prior month · -1.1 points

  2. 2.Lichess

    37.4%

    held 2nd · 10.8K estimated branded searches · 0% vs prior month · -0.2 points

  3. 3.ChessKid

    3.7%

    held 3rd · 1.1K estimated branded searches · +37.7% vs prior month · +1 points

  4. 4.Chessable

    0.94%

    held 4th · 270 estimated branded searches · +50% vs prior month · +0.3 points

Compare search popularity between Chessable and its closest rivals

How has branded search demand for Chessable changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chessable in New Zealand rose from 180 to 270.
  • Across the 11 months ending August 2026, Chessable’s estimated Share of Search among online chess sites in New Zealand held steady, from 0.96% to 0.94%.

How did search popularity change for New Zealand online chess sites in August 2026?

  1. In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.

  2. In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.

  3. Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.

How is Chessable measured?

Brandwave collects information about searches that people make online using Chessable’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • chessable
  • chessable chess
  • chessable com

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How the Brand Demand Index is measured

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Is Chessable your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.