Chessable vs ChessKid:Which is more popular by branded search in New Zealand?
In August 2026, ChessKid had more branded searches than Chessable among online chess sites in New Zealand. ChessKid was estimated to have 1.1K branded searches compared to Chessable’s 270, and held a 3.7% Share of Search versus Chessable’s 0.94%.
Follow Chessable vs ChessKid and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Chessable or ChessKid?
Compare the online chess sites and apps New Zealand players play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ChessKid, Chessable. The figures are in the table below the chart.
View monthly share of search table
| Month | Chess.com | Lichess | ChessKid | Chessable |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 58.1% | 4.2% | 0.96% |
| Nov 2025 | 38.1% | 55.7% | 5% | 1.2% |
| Dec 2025 | 41.8% | 53.5% | 3.7% | 1% |
| Jan 2026 | 42.9% | 53.7% | 2.6% | 0.84% |
| Feb 2026 | 45.9% | 50.5% | 2.9% | 0.65% |
| Mar 2026 | 55.3% | 40.3% | 3.9% | 0.57% |
| Apr 2026 | 55.1% | 41.6% | 2.5% | 0.85% |
| May 2026 | 62.3% | 34.4% | 2.8% | 0.58% |
| Jun 2026 | 61.1% | 34.4% | 3.8% | 0.58% |
| Jul 2026 | 59.1% | 37.6% | 2.7% | 0.63% |
| Aug 2026 | 58% | 37.4% | 3.7% | 0.94% |
| Sep 2026 | — | — | — | — |
How has the Chessable and ChessKid comparison changed over the last 12 months?
3 findings
- ChessKid was ahead of Chessable in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chessable’s estimated Share of Search among online chess sites in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 180 to 270.
- Across the 11 months ending August 2026, ChessKid’s estimated Share of Search among online chess sites in New Zealand moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 790 to 1.1K.
How did search popularity change for New Zealand online chess sites in August 2026?
2 changes
In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chessable’s and ChessKid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.