How popular isLichess in search?
In August 2026, there were an estimated 10.8K branded searches for Lichess in New Zealand which held steady over the last 11 months. Lichess holds 37.4% estimated Share of Search among New Zealand online chess sites and is ranked 2nd of 4 competitors for search popularity.
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Which online chess sites compete with Lichess?
Share of Search by month for Chess.com, Lichess, ChessKid. The figures are in the table below the chart.
View monthly share of search table
| Month | Chess.com | Lichess | ChessKid | Chessable |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 58.1% | 4.2% | 0.96% |
| Nov 2025 | 38.1% | 55.7% | 5% | 1.2% |
| Dec 2025 | 41.8% | 53.5% | 3.7% | 1% |
| Jan 2026 | 42.9% | 53.7% | 2.6% | 0.84% |
| Feb 2026 | 45.9% | 50.5% | 2.9% | 0.65% |
| Mar 2026 | 55.3% | 40.3% | 3.9% | 0.57% |
| Apr 2026 | 55.1% | 41.6% | 2.5% | 0.85% |
| May 2026 | 62.3% | 34.4% | 2.8% | 0.58% |
| Jun 2026 | 61.1% | 34.4% | 3.8% | 0.58% |
| Jul 2026 | 59.1% | 37.6% | 2.7% | 0.63% |
| Aug 2026 | 58% | 37.4% | 3.7% | 0.94% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 16.7K | -1.4% | -1.1 points | |
| 2, held 2nd | 37.4% | 10.8K | 0% | -0.2 points | |
| 3, held 3rd | 3.7% | 1.1K | +37.7% | +1 points | |
| 4, held 4th | 0.94% | 270 | +50% | +0.3 points |
58%
held 1st · 16.7K estimated branded searches · -1.4% vs prior month · -1.1 points
2.
Lichess37.4%
held 2nd · 10.8K estimated branded searches · 0% vs prior month · -0.2 points
3.
ChessKid3.7%
held 3rd · 1.1K estimated branded searches · +37.7% vs prior month · +1 points
0.94%
held 4th · 270 estimated branded searches · +50% vs prior month · +0.3 points
Compare search popularity between Lichess and its closest rivals
How has branded search demand for Lichess changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lichess in New Zealand held steady at 10.8K.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand decreased from 58.1% to 37.4%.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among online chess sites in New Zealand peaked at 58.1% in October 2025 and was lowest at 34.4% in May 2026.
- Across the 11 months ending August 2026, Lichess fell from 1st to 2nd among online chess sites in New Zealand.
How did search popularity change for New Zealand online chess sites in August 2026?
3 changes
In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.
Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.
How is Lichess measured?
Brandwave collects information about searches that people make online using Lichess’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- en lichess
- lichess
- lichess 0rg
- lichess apps
- lichess chess online
- lichess free online chess
- lichess online
- lichess org chess
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Is Lichess your brand?
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