How popular isChess.com in search?
In August 2026, there were an estimated 16.7K branded searches for Chess.com in New Zealand which is up 144% over the last 11 months. Chess.com holds 58% estimated Share of Search among New Zealand online chess sites and is ranked 1st of 4 competitors for search popularity.
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Which online chess sites compete with Chess.com?
Share of Search by month for Chess.com, Lichess, ChessKid. The figures are in the table below the chart.
View monthly share of search table
| Month | Chess.com | Lichess | ChessKid | Chessable |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 58.1% | 4.2% | 0.96% |
| Nov 2025 | 38.1% | 55.7% | 5% | 1.2% |
| Dec 2025 | 41.8% | 53.5% | 3.7% | 1% |
| Jan 2026 | 42.9% | 53.7% | 2.6% | 0.84% |
| Feb 2026 | 45.9% | 50.5% | 2.9% | 0.65% |
| Mar 2026 | 55.3% | 40.3% | 3.9% | 0.57% |
| Apr 2026 | 55.1% | 41.6% | 2.5% | 0.85% |
| May 2026 | 62.3% | 34.4% | 2.8% | 0.58% |
| Jun 2026 | 61.1% | 34.4% | 3.8% | 0.58% |
| Jul 2026 | 59.1% | 37.6% | 2.7% | 0.63% |
| Aug 2026 | 58% | 37.4% | 3.7% | 0.94% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 16.7K | -1.4% | -1.1 points | |
| 2, held 2nd | 37.4% | 10.8K | 0% | -0.2 points | |
| 3, held 3rd | 3.7% | 1.1K | +37.7% | +1 points | |
| 4, held 4th | 0.94% | 270 | +50% | +0.3 points |
58%
held 1st · 16.7K estimated branded searches · -1.4% vs prior month · -1.1 points
2.
Lichess37.4%
held 2nd · 10.8K estimated branded searches · 0% vs prior month · -0.2 points
3.
ChessKid3.7%
held 3rd · 1.1K estimated branded searches · +37.7% vs prior month · +1 points
0.94%
held 4th · 270 estimated branded searches · +50% vs prior month · +0.3 points
Compare search popularity between Chess.com and its closest rivals
How has branded search demand for Chess.com changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chess.com in New Zealand rose from 6.9K to 16.7K.
- Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand increased from 36.7% to 58%.
- Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand peaked at 62.3% in May 2026 and was lowest at 36.7% in October 2025.
- Across the 11 months ending August 2026, Chess.com rose from 2nd to 1st among online chess sites in New Zealand.
How did search popularity change for New Zealand online chess sites in August 2026?
3 changes
In August 2026, ChessKid gained estimated Share of Search among online chess sites in New Zealand, from 2.7% to 3.7%.
In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.
Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.
How is Chess.com measured?
Brandwave collects information about searches that people make online using Chess.com’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- chess com
- chess com chess online
- chess com near me
- chess com online
- chess com online play
- chess com play
- chesscom
- www chess com
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Is Chess.com your brand?
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