Chess.com vs Chessable:Which is more popular by branded search in New Zealand?
In August 2026, Chess.com had more branded searches than Chessable among online chess sites in New Zealand. Chess.com was estimated to have 16.7K branded searches compared to Chessable’s 270, and held a 58% Share of Search versus Chessable’s 0.94%.
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Which is more popular in search, Chess.com or Chessable?
Compare the online chess sites and apps New Zealand players play on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chess.com, Chessable. The figures are in the table below the chart.
View monthly share of search table
| Month | Chess.com | Lichess | ChessKid | Chessable |
|---|---|---|---|---|
| Oct 2025 | 36.7% | 58.1% | 4.2% | 0.96% |
| Nov 2025 | 38.1% | 55.7% | 5% | 1.2% |
| Dec 2025 | 41.8% | 53.5% | 3.7% | 1% |
| Jan 2026 | 42.9% | 53.7% | 2.6% | 0.84% |
| Feb 2026 | 45.9% | 50.5% | 2.9% | 0.65% |
| Mar 2026 | 55.3% | 40.3% | 3.9% | 0.57% |
| Apr 2026 | 55.1% | 41.6% | 2.5% | 0.85% |
| May 2026 | 62.3% | 34.4% | 2.8% | 0.58% |
| Jun 2026 | 61.1% | 34.4% | 3.8% | 0.58% |
| Jul 2026 | 59.1% | 37.6% | 2.7% | 0.63% |
| Aug 2026 | 58% | 37.4% | 3.7% | 0.94% |
| Sep 2026 | — | — | — | — |
How has the Chess.com and Chessable comparison changed over the last 12 months?
3 findings
- Chess.com was ahead of Chessable in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among online chess sites in New Zealand moved from 36.7% to 58%, and its estimated monthly branded searches moved from 6.9K to 16.7K.
- Across the 11 months ending August 2026, Chessable’s estimated Share of Search among online chess sites in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 180 to 270.
How did search popularity change for New Zealand online chess sites in August 2026?
2 changes
In August 2026, Chess.com lost estimated Share of Search among online chess sites in New Zealand, from 59.1% to 58%.
Estimated monthly branded searches for Chessable in New Zealand rose 50% over 11 measured months, from 180 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chess.com’s and Chessable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.