Brandwave

How popular isChemical Guys?

In September 2026, people searched for Chemical Guys by name about 680 times in New Zealand, a 15% decrease from the previous year. These searches made up 26.4% of all New Zealand metal polish brand searches, placing Chemical Guys second out of three brands. When we asked both ChatGPT and Google AI Overviews about metal polish brands, Chemical Guys did not appear in any of the answers.

Search and AI answers in September 2026

Chemical Guys is the second most searched of 3 competitors.

  1. Meguiar'sShare of searches 61.4%Mentioned in 2 of 4 AI answers
  2. Chemical GuysShare of searches 26.4%Mentioned in 0 of 4 AI answers
  3. AutoglymShare of searches 12.2%Mentioned in 0 of 4 AI answers
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Top metal polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chemical Guys did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meguiar's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chemical Guys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autoglym0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about metal polish brands

4 answers

  • Asked ChatGPT

    “Which metal polish brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best metal polish brands in New Zealand?”

      1. 1Meguiar's

    2. Asked ChatGPT

      “What's the best metal polish brand in New Zealand for shiny metal?”

      1. 1Meguiar's

    3. Searched Google, AI Overview

      “metal polish nz”

      1. Searched Google, AI Overview

        “chrome polish nz”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which metal polish brands compete with Chemical Guys?

      Chemical Guys against metal polish brands in New Zealand, by month

      Share of searches by month for Meguiar's, Chemical Guys, Autoglym. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMeguiar'sChemical GuysAutoglym
      Oct 202555.3%31.6%13.1%
      Nov 202561.8%27.3%10.9%
      Dec 202558.8%27.4%13.8%
      Jan 202656%29.1%14.9%
      Feb 202659.3%27.1%13.6%
      Mar 202655%30.2%14.7%
      Apr 202657.1%30.6%12.3%
      May 202663.6%25.6%10.8%
      Jun 202667.1%25.2%7.8%
      Jul 202669.2%20.8%10%
      Aug 202663.8%23%13.2%
      Sep 202661.4%26.4%12.2%

      1. 1.Meguiar's

        61.4%

        Held 1st. 1.5K estimated branded searches, -2.6% vs prior month. Share -2.4 points.

      2. 2.Chemical Guys

        26.4%

        Held 2nd. 650 estimated branded searches, +16.1% vs prior month. Share +3.4 points.

      3. 3.Autoglym

        12.2%

        Held 3rd. 300 estimated branded searches, -6.3% vs prior month. Share -1 points.

      Compare popularity between Chemical Guys and its closest rivals

      Every comparison with Chemical Guys

      7 comparisons

      How has branded search demand for Chemical Guys changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Chemical Guys in New Zealand fell from 800 to 680.
      • Across the 12 months ending September 2026, Chemical Guys’ share of searches among metal polish brands in New Zealand decreased from 31.6% to 26.4%.
      • Across the 12 months ending September 2026, Chemical Guys’ share of searches among metal polish brands in New Zealand peaked at 31.6% in October 2025 and was lowest at 20.8% in July 2026.

      How did search popularity change for New Zealand metal polish brands in September 2026?

      3 changes

      1. In September 2026, Chemical Guys gained share of searches among metal polish brands in New Zealand, from 23% to 26.4%.

      2. In September 2026, Meguiar's lost share of searches among metal polish brands in New Zealand, from 63.8% to 61.4%.

      3. In September 2026, Autoglym lost share of searches among metal polish brands in New Zealand, from 13.2% to 12.2%.

      How are Chemical Guys’ branded searches counted?

      6 search terms

      Brandwave collects information about searches that people make online using Chemical Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • chemical guys
      • chemical guys detailing
      • chemical guys polish
      • chemical guys vrp
      • chemicalguys
      • chemicalguys polish

      Do you work for Chemical Guys? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Chemical Guys compete?

      Chemical Guys is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Car care brands2nd of 717.1%Show ranking
      Foam cannon brands2nd of 316.9%Show ranking
      Metal polish brands2nd of 326.4%Shown above
      Creator with pink hair and a pink jacket

      Is Chemical Guys your brand?

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