Brandwave

Car care brands in New Zealand:Which brands are most popular in search?

In August 2026, Meguiar's was the most searched among car care brands in New Zealand, with an estimated 3.7K branded searches and 40.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Meguiar's40.1%
  2. Turtle Wax24.7%
  3. Chemical Guys14.3%
  4. Armor All12.8%
  5. Autoglym6.1%
  6. Gyeon2%

Follow car care brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the car wash, polish and detailing brands New Zealand drivers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car care brands in New Zealand, by month

Share of Search by month for Meguiar's, Turtle Wax, Chemical Guys, Armor All, Autoglym. The figures are in the table below the chart.

View monthly share of search table
MonthMeguiar'sTurtle WaxChemical GuysArmor AllAutoglymGyeon
Oct 202539%16.9%20.3%12.9%7.6%3.4%
Nov 202543.9%15.3%18.5%12%7.3%3%
Dec 202540%17.9%17.4%13.8%8.3%2.6%
Jan 202637.3%19.9%17.9%13.3%8.6%2.9%
Feb 202639.5%19.7%17.6%12.6%8%2.6%
Mar 202637.6%18.7%19.8%11.9%8.8%3.2%
Apr 202638.9%18.6%20.8%10.8%8.2%2.7%
May 202644.6%19.6%17.5%10.7%5.8%1.7%
Jun 202646.7%20%16.8%10.7%3.9%1.9%
Jul 202643.3%23.5%13.9%12.4%4.2%2.6%
Aug 202640.1%24.7%14.3%12.8%6.1%2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Meguiar's

    40.1%

    held 1st · 3.7K estimated branded searches · -22.7% vs prior month · -3.2 points

  2. 2.Turtle Wax

    24.7%

    held 2nd · 2.3K estimated branded searches · -12.4% vs prior month · +1.2 points

  3. 3.Chemical Guys

    14.3%

    held 3rd · 1.3K estimated branded searches · -13.8% vs prior month · +0.4 points

  4. 4.Armor All

    12.8%

    held 4th · 1.2K estimated branded searches · -14% vs prior month · +0.4 points

  5. 5.Autoglym

    6.1%

    held 5th · 560 estimated branded searches · +21.7% vs prior month · +1.9 points

  6. 6.Gyeon

    2%

    held 6th · 180 estimated branded searches · -37.9% vs prior month · -0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among car care brands in New Zealand?

In August 2026, Meguiar's was the most searched among car care brands in New Zealand, with an estimated 3.7K branded searches and 40.1% estimated Share of Search within this set. Turtle Wax is in 2nd place, 15.4 percentage points behind at 24.7% Share of Search.

New Zealand car care brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Meguiar's39% → 40.1%46.7%Jun 202637.3%Jan 20261st
Turtle Wax16.9% → 24.7%24.7%Aug 202615.3%Nov 20253rd → 2nd
Chemical Guys20.3% → 14.3%20.8%Apr 202613.9%Jul 20262nd → 3rd
Armor All12.9% → 12.8%13.8%Dec 202510.7%Jun 20264th
Autoglym7.6% → 6.1%8.8%Mar 20263.9%Jun 20265th
Gyeon3.4% → 2%3.4%Oct 20251.7%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car care brands in New Zealand increased from 39% to 40.1%.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car care brands in New Zealand increased from 16.9% to 24.7%.
  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car care brands in New Zealand decreased from 20.3% to 14.3%.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car care brands in New Zealand decreased from 7.6% to 6.1%.
  • Across the 11 months ending August 2026, Gyeon’s estimated Share of Search among car care brands in New Zealand decreased from 3.4% to 2%.
  • Across the 11 months ending August 2026, Meguiar's’ estimated Share of Search among car care brands in New Zealand peaked at 46.7% in June 2026 and was lowest at 37.3% in January 2026.
  • Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car care brands in New Zealand peaked at 24.7% in August 2026 and was lowest at 15.3% in November 2025.
  • Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car care brands in New Zealand peaked at 20.8% in April 2026 and was lowest at 13.9% in July 2026.
  • Across the 11 months ending August 2026, Armor All’s estimated Share of Search among car care brands in New Zealand peaked at 13.8% in December 2025 and was lowest at 10.7% in June 2026.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car care brands in New Zealand peaked at 8.8% in March 2026 and was lowest at 3.9% in June 2026.
  • Across the 11 months ending August 2026, Gyeon’s estimated Share of Search among car care brands in New Zealand peaked at 3.4% in October 2025 and was lowest at 1.7% in May 2026.
  • Across the 11 months ending August 2026, Turtle Wax rose from 3rd to 2nd among car care brands in New Zealand.
  • Across the 11 months ending August 2026, Chemical Guys fell from 2nd to 3rd among car care brands in New Zealand.
  • Across the 11 months ending August 2026, Armor All held steady: its estimated Share of Search among car care brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand car care brands in August 2026?

  1. In August 2026, Autoglym gained estimated Share of Search among car care brands in New Zealand, from 4.2% to 6.1%.

  2. In August 2026, Turtle Wax gained estimated Share of Search among car care brands in New Zealand, from 23.5% to 24.7%.

  3. In August 2026, Meguiar's lost estimated Share of Search among car care brands in New Zealand, from 43.3% to 40.1%.

  4. In August 2026, Gyeon lost estimated Share of Search among car care brands in New Zealand, from 2.6% to 2%.

  5. Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record