How popular isArmor All in search?
In August 2026, there were an estimated 1.2K branded searches for Armor All in New Zealand which is up 30% over the last 11 months. Armor All holds 12.8% estimated Share of Search among New Zealand car care brands and is ranked 4th of 6 competitors for search popularity.
Meguiar's40.1%
Turtle Wax24.7%
Chemical Guys14.3%
Armor All12.8%
Autoglym6.1%
Gyeon2%
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Which car care brands compete with Armor All?
Share of Search by month for Meguiar's, Turtle Wax, Chemical Guys, Armor All, Autoglym. The figures are in the table below the chart.
View monthly share of search table
| Month | Meguiar's | Turtle Wax | Chemical Guys | Armor All | Autoglym | Gyeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 16.9% | 20.3% | 12.9% | 7.6% | 3.4% |
| Nov 2025 | 43.9% | 15.3% | 18.5% | 12% | 7.3% | 3% |
| Dec 2025 | 40% | 17.9% | 17.4% | 13.8% | 8.3% | 2.6% |
| Jan 2026 | 37.3% | 19.9% | 17.9% | 13.3% | 8.6% | 2.9% |
| Feb 2026 | 39.5% | 19.7% | 17.6% | 12.6% | 8% | 2.6% |
| Mar 2026 | 37.6% | 18.7% | 19.8% | 11.9% | 8.8% | 3.2% |
| Apr 2026 | 38.9% | 18.6% | 20.8% | 10.8% | 8.2% | 2.7% |
| May 2026 | 44.6% | 19.6% | 17.5% | 10.7% | 5.8% | 1.7% |
| Jun 2026 | 46.7% | 20% | 16.8% | 10.7% | 3.9% | 1.9% |
| Jul 2026 | 43.3% | 23.5% | 13.9% | 12.4% | 4.2% | 2.6% |
| Aug 2026 | 40.1% | 24.7% | 14.3% | 12.8% | 6.1% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 3.7K | -22.7% | -3.2 points | |
| 2, held 2nd | 24.7% | 2.3K | -12.4% | +1.2 points | |
| 3, held 3rd | 14.3% | 1.3K | -13.8% | +0.4 points | |
| 4, held 4th | 12.8% | 1.2K | -14% | +0.4 points | |
| 5, held 5th | 6.1% | 560 | +21.7% | +1.9 points | |
| 6, held 6th | 2% | 180 | -37.9% | -0.7 points |
40.1%
held 1st · 3.7K estimated branded searches · -22.7% vs prior month · -3.2 points
24.7%
held 2nd · 2.3K estimated branded searches · -12.4% vs prior month · +1.2 points
14.3%
held 3rd · 1.3K estimated branded searches · -13.8% vs prior month · +0.4 points
12.8%
held 4th · 1.2K estimated branded searches · -14% vs prior month · +0.4 points
5.
Autoglym6.1%
held 5th · 560 estimated branded searches · +21.7% vs prior month · +1.9 points
6.
Gyeon2%
held 6th · 180 estimated branded searches · -37.9% vs prior month · -0.7 points
Compare search popularity between Armor All and its closest rivals
How has branded search demand for Armor All changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Armor All in New Zealand rose from 900 to 1.2K.
- Across the 11 months ending August 2026, Armor All’s estimated Share of Search among car care brands in New Zealand peaked at 13.8% in December 2025 and was lowest at 10.7% in June 2026.
How did search popularity change for New Zealand car care brands in August 2026?
5 changes
In August 2026, Autoglym gained estimated Share of Search among car care brands in New Zealand, from 4.2% to 6.1%.
In August 2026, Turtle Wax gained estimated Share of Search among car care brands in New Zealand, from 23.5% to 24.7%.
In August 2026, Meguiar's lost estimated Share of Search among car care brands in New Zealand, from 43.3% to 40.1%.
In August 2026, Gyeon lost estimated Share of Search among car care brands in New Zealand, from 2.6% to 2%.
Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.
How is Armor All measured?
Brandwave collects information about searches that people make online using Armor All’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- armor all
- armor all car cleaning kit
- armor all car wash
- armor all carpet & upholstery cleaner
- armor all cleaning wipes
- armor all cream cut & polish
- armor all detailing
- armor all extreme tire shine
- armor all multi purpose cleaner
- armor all near me
- armor all nz
- armor all polish
- armor all protectant
- armor all wax
- armor all windscreen wash
- armor all wipes
- armorall
- armorall car wash
- armorall nz
- armorall polish
- armorall wax
- wash wax armor all
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Is Armor All your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.