Armor All vs Chemical Guys:Which is more popular by branded search in New Zealand?
In August 2026, Chemical Guys had more branded searches than Armor All among car care brands in New Zealand. Chemical Guys was estimated to have 1.3K branded searches compared to Armor All’s 1.2K, and held a 14.3% Share of Search versus Armor All’s 12.8%.
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Which is more popular in search, Armor All or Chemical Guys?
Compare the car wash, polish and detailing brands New Zealand drivers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chemical Guys, Armor All. The figures are in the table below the chart.
View monthly share of search table
| Month | Meguiar's | Turtle Wax | Chemical Guys | Armor All | Autoglym | Gyeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 16.9% | 20.3% | 12.9% | 7.6% | 3.4% |
| Nov 2025 | 43.9% | 15.3% | 18.5% | 12% | 7.3% | 3% |
| Dec 2025 | 40% | 17.9% | 17.4% | 13.8% | 8.3% | 2.6% |
| Jan 2026 | 37.3% | 19.9% | 17.9% | 13.3% | 8.6% | 2.9% |
| Feb 2026 | 39.5% | 19.7% | 17.6% | 12.6% | 8% | 2.6% |
| Mar 2026 | 37.6% | 18.7% | 19.8% | 11.9% | 8.8% | 3.2% |
| Apr 2026 | 38.9% | 18.6% | 20.8% | 10.8% | 8.2% | 2.7% |
| May 2026 | 44.6% | 19.6% | 17.5% | 10.7% | 5.8% | 1.7% |
| Jun 2026 | 46.7% | 20% | 16.8% | 10.7% | 3.9% | 1.9% |
| Jul 2026 | 43.3% | 23.5% | 13.9% | 12.4% | 4.2% | 2.6% |
| Aug 2026 | 40.1% | 24.7% | 14.3% | 12.8% | 6.1% | 2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Armor All and Chemical Guys comparison changed over the last 12 months?
3 findings
- Chemical Guys was ahead of Armor All in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Armor All’s estimated Share of Search among car care brands in New Zealand moved from 12.9% to 12.8%, and its estimated monthly branded searches moved from 900 to 1.2K.
- Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car care brands in New Zealand moved from 20.3% to 14.3%, and its estimated monthly branded searches moved from 1.4K to 1.3K.
How did search popularity change for New Zealand car care brands in August 2026?
1 change
Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Armor All’s and Chemical Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armor All
22 branded search terms
- armor all
- armor all car cleaning kit
- armor all car wash
- armor all carpet & upholstery cleaner
- armor all cleaning wipes
- armor all cream cut & polish
- armor all detailing
- armor all extreme tire shine
- armor all multi purpose cleaner
- armor all near me
- armor all nz
- armor all polish
- armor all protectant
- armor all wax
- armor all windscreen wash
- armor all wipes
- armorall
- armorall car wash
- armorall nz
- armorall polish
- armorall wax
- wash wax armor all
Chemical Guys
23 branded search terms
- ceramic coating chemical guys
- chemical guys
- chemical guys butter wet wax
- chemical guys car wash
- chemical guys detailing
- chemical guys honeydew snow foam
- chemical guys interior cleaner
- chemical guys leather cleaner
- chemical guys leather cleaner and conditioner kit
- chemical guys leather conditioner
- chemical guys near me
- chemical guys new car scent
- chemical guys nz
- chemical guys polish
- chemical guys total interior clean
- chemical guys total interior cleaner & protectant
- chemical guys vrp
- chemical guys wax
- chemicalguys
- chemicalguys com
- chemicalguys nz
- chemicalguys polish
- chemicalguys wax
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