Armor All vs Turtle Wax:Which is more popular by branded search in New Zealand?
In August 2026, Turtle Wax had more branded searches than Armor All among car care brands in New Zealand. Turtle Wax was estimated to have 2.3K branded searches compared to Armor All’s 1.2K, and held a 24.7% Share of Search versus Armor All’s 12.8%.
Follow Armor All vs Turtle Wax and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Armor All or Turtle Wax?
Compare the car wash, polish and detailing brands New Zealand drivers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turtle Wax, Armor All. The figures are in the table below the chart.
View monthly share of search table
| Month | Meguiar's | Turtle Wax | Chemical Guys | Armor All | Autoglym | Gyeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 16.9% | 20.3% | 12.9% | 7.6% | 3.4% |
| Nov 2025 | 43.9% | 15.3% | 18.5% | 12% | 7.3% | 3% |
| Dec 2025 | 40% | 17.9% | 17.4% | 13.8% | 8.3% | 2.6% |
| Jan 2026 | 37.3% | 19.9% | 17.9% | 13.3% | 8.6% | 2.9% |
| Feb 2026 | 39.5% | 19.7% | 17.6% | 12.6% | 8% | 2.6% |
| Mar 2026 | 37.6% | 18.7% | 19.8% | 11.9% | 8.8% | 3.2% |
| Apr 2026 | 38.9% | 18.6% | 20.8% | 10.8% | 8.2% | 2.7% |
| May 2026 | 44.6% | 19.6% | 17.5% | 10.7% | 5.8% | 1.7% |
| Jun 2026 | 46.7% | 20% | 16.8% | 10.7% | 3.9% | 1.9% |
| Jul 2026 | 43.3% | 23.5% | 13.9% | 12.4% | 4.2% | 2.6% |
| Aug 2026 | 40.1% | 24.7% | 14.3% | 12.8% | 6.1% | 2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Armor All and Turtle Wax comparison changed over the last 12 months?
3 findings
- Turtle Wax was ahead of Armor All in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Armor All’s estimated Share of Search among car care brands in New Zealand moved from 12.9% to 12.8%, and its estimated monthly branded searches moved from 900 to 1.2K.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car care brands in New Zealand moved from 16.9% to 24.7%, and its estimated monthly branded searches moved from 1.2K to 2.3K.
How did search popularity change for New Zealand car care brands in August 2026?
2 changes
In August 2026, Turtle Wax gained estimated Share of Search among car care brands in New Zealand, from 23.5% to 24.7%.
Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Armor All’s and Turtle Wax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armor All
22 branded search terms
- armor all
- armor all car cleaning kit
- armor all car wash
- armor all carpet & upholstery cleaner
- armor all cleaning wipes
- armor all cream cut & polish
- armor all detailing
- armor all extreme tire shine
- armor all multi purpose cleaner
- armor all near me
- armor all nz
- armor all polish
- armor all protectant
- armor all wax
- armor all windscreen wash
- armor all wipes
- armorall
- armorall car wash
- armorall nz
- armorall polish
- armorall wax
- wash wax armor all
Turtle Wax
30 branded search terms
- scratch swirl remover turtle wax
- turtle wax
- turtle wax & dry
- turtle wax car wash
- turtle wax ceramic
- turtle wax ceramic spray
- turtle wax detailing
- turtle wax headlight lens restorer kit
- turtle wax headlight restorer
- turtle wax headlight restorer kit
- turtle wax hybrid solutions
- turtle wax hybrid solutions ceramic polish & wax
- turtle wax hybrid solutions ceramic spray coating
- turtle wax near me
- turtle wax nz
- turtle wax polish
- turtle wax polishing compound
- turtle wax power out upholstery cleaner
- turtle wax rubbing compound
- turtle wax scratch remover
- turtle wax scratch repair
- turtle wax scratch repair & renew
- turtle wax wax
- turtlewax
- turtlewax car wash
- turtlewax com
- turtlewax detailing
- turtlewax nz
- turtlewax polish
- turtlewax wax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.