How popular isTurtle Wax in search?
In August 2026, there were an estimated 2.3K branded searches for Turtle Wax in New Zealand which is up 91.5% over the last 11 months. Turtle Wax holds 24.7% estimated Share of Search among New Zealand car care brands and is ranked 2nd of 6 competitors for search popularity.
Meguiar's40.1%
Turtle Wax24.7%
Chemical Guys14.3%
Armor All12.8%
Autoglym6.1%
Gyeon2%
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Which car care brands compete with Turtle Wax?
Share of Search by month for Meguiar's, Turtle Wax, Chemical Guys, Armor All, Autoglym. The figures are in the table below the chart.
View monthly share of search table
| Month | Meguiar's | Turtle Wax | Chemical Guys | Armor All | Autoglym | Gyeon |
|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 16.9% | 20.3% | 12.9% | 7.6% | 3.4% |
| Nov 2025 | 43.9% | 15.3% | 18.5% | 12% | 7.3% | 3% |
| Dec 2025 | 40% | 17.9% | 17.4% | 13.8% | 8.3% | 2.6% |
| Jan 2026 | 37.3% | 19.9% | 17.9% | 13.3% | 8.6% | 2.9% |
| Feb 2026 | 39.5% | 19.7% | 17.6% | 12.6% | 8% | 2.6% |
| Mar 2026 | 37.6% | 18.7% | 19.8% | 11.9% | 8.8% | 3.2% |
| Apr 2026 | 38.9% | 18.6% | 20.8% | 10.8% | 8.2% | 2.7% |
| May 2026 | 44.6% | 19.6% | 17.5% | 10.7% | 5.8% | 1.7% |
| Jun 2026 | 46.7% | 20% | 16.8% | 10.7% | 3.9% | 1.9% |
| Jul 2026 | 43.3% | 23.5% | 13.9% | 12.4% | 4.2% | 2.6% |
| Aug 2026 | 40.1% | 24.7% | 14.3% | 12.8% | 6.1% | 2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 3.7K | -22.7% | -3.2 points | |
| 2, held 2nd | 24.7% | 2.3K | -12.4% | +1.2 points | |
| 3, held 3rd | 14.3% | 1.3K | -13.8% | +0.4 points | |
| 4, held 4th | 12.8% | 1.2K | -14% | +0.4 points | |
| 5, held 5th | 6.1% | 560 | +21.7% | +1.9 points | |
| 6, held 6th | 2% | 180 | -37.9% | -0.7 points |
40.1%
held 1st · 3.7K estimated branded searches · -22.7% vs prior month · -3.2 points
24.7%
held 2nd · 2.3K estimated branded searches · -12.4% vs prior month · +1.2 points
14.3%
held 3rd · 1.3K estimated branded searches · -13.8% vs prior month · +0.4 points
12.8%
held 4th · 1.2K estimated branded searches · -14% vs prior month · +0.4 points
5.
Autoglym6.1%
held 5th · 560 estimated branded searches · +21.7% vs prior month · +1.9 points
6.
Gyeon2%
held 6th · 180 estimated branded searches · -37.9% vs prior month · -0.7 points
Compare search popularity between Turtle Wax and its closest rivals
How has branded search demand for Turtle Wax changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Turtle Wax in New Zealand rose from 1.2K to 2.3K.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car care brands in New Zealand increased from 16.9% to 24.7%.
- Across the 11 months ending August 2026, Turtle Wax’s estimated Share of Search among car care brands in New Zealand peaked at 24.7% in August 2026 and was lowest at 15.3% in November 2025.
- Across the 11 months ending August 2026, Turtle Wax rose from 3rd to 2nd among car care brands in New Zealand.
How did search popularity change for New Zealand car care brands in August 2026?
5 changes
In August 2026, Autoglym gained estimated Share of Search among car care brands in New Zealand, from 4.2% to 6.1%.
In August 2026, Turtle Wax gained estimated Share of Search among car care brands in New Zealand, from 23.5% to 24.7%.
In August 2026, Meguiar's lost estimated Share of Search among car care brands in New Zealand, from 43.3% to 40.1%.
In August 2026, Gyeon lost estimated Share of Search among car care brands in New Zealand, from 2.6% to 2%.
Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.
How is Turtle Wax measured?
Brandwave collects information about searches that people make online using Turtle Wax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
30 branded search terms
- scratch swirl remover turtle wax
- turtle wax
- turtle wax & dry
- turtle wax car wash
- turtle wax ceramic
- turtle wax ceramic spray
- turtle wax detailing
- turtle wax headlight lens restorer kit
- turtle wax headlight restorer
- turtle wax headlight restorer kit
- turtle wax hybrid solutions
- turtle wax hybrid solutions ceramic polish & wax
- turtle wax hybrid solutions ceramic spray coating
- turtle wax near me
- turtle wax nz
- turtle wax polish
- turtle wax polishing compound
- turtle wax power out upholstery cleaner
- turtle wax rubbing compound
- turtle wax scratch remover
- turtle wax scratch repair
- turtle wax scratch repair & renew
- turtle wax wax
- turtlewax
- turtlewax car wash
- turtlewax com
- turtlewax detailing
- turtlewax nz
- turtlewax polish
- turtlewax wax
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Is Turtle Wax your brand?
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