Brandwave

How popular isAutoglym in search?

In August 2026, there were an estimated 560 branded searches for Autoglym in New Zealand which is up 5.7% over the last 11 months. Autoglym holds 6.1% estimated Share of Search among New Zealand car care brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Meguiar's40.1%
  2. Turtle Wax24.7%
  3. Chemical Guys14.3%
  4. Armor All12.8%
  5. Autoglym6.1%
  6. Gyeon2%
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Which car care brands compete with Autoglym?

Autoglym against car care brands in New Zealand, by month

Share of Search by month for Meguiar's, Turtle Wax, Chemical Guys, Armor All, Autoglym. The figures are in the table below the chart.

View monthly share of search table
MonthMeguiar'sTurtle WaxChemical GuysArmor AllAutoglymGyeon
Oct 202539%16.9%20.3%12.9%7.6%3.4%
Nov 202543.9%15.3%18.5%12%7.3%3%
Dec 202540%17.9%17.4%13.8%8.3%2.6%
Jan 202637.3%19.9%17.9%13.3%8.6%2.9%
Feb 202639.5%19.7%17.6%12.6%8%2.6%
Mar 202637.6%18.7%19.8%11.9%8.8%3.2%
Apr 202638.9%18.6%20.8%10.8%8.2%2.7%
May 202644.6%19.6%17.5%10.7%5.8%1.7%
Jun 202646.7%20%16.8%10.7%3.9%1.9%
Jul 202643.3%23.5%13.9%12.4%4.2%2.6%
Aug 202640.1%24.7%14.3%12.8%6.1%2%
Sep 2026——————
  1. 1.Meguiar's

    40.1%

    held 1st · 3.7K estimated branded searches · -22.7% vs prior month · -3.2 points

  2. 2.Turtle Wax

    24.7%

    held 2nd · 2.3K estimated branded searches · -12.4% vs prior month · +1.2 points

  3. held 3rd · 1.3K estimated branded searches · -13.8% vs prior month · +0.4 points

  4. 4.Armor All

    12.8%

    held 4th · 1.2K estimated branded searches · -14% vs prior month · +0.4 points

  5. 5.Autoglym

    6.1%

    held 5th · 560 estimated branded searches · +21.7% vs prior month · +1.9 points

  6. 6.Gyeon

    2%

    held 6th · 180 estimated branded searches · -37.9% vs prior month · -0.7 points

Compare search popularity between Autoglym and its closest rivals

How has branded search demand for Autoglym changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Autoglym in New Zealand rose from 530 to 560.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car care brands in New Zealand decreased from 7.6% to 6.1%.
  • Across the 11 months ending August 2026, Autoglym’s estimated Share of Search among car care brands in New Zealand peaked at 8.8% in March 2026 and was lowest at 3.9% in June 2026.

How did search popularity change for New Zealand car care brands in August 2026?

  1. In August 2026, Autoglym gained estimated Share of Search among car care brands in New Zealand, from 4.2% to 6.1%.

  2. In August 2026, Turtle Wax gained estimated Share of Search among car care brands in New Zealand, from 23.5% to 24.7%.

  3. In August 2026, Meguiar's lost estimated Share of Search among car care brands in New Zealand, from 43.3% to 40.1%.

  4. In August 2026, Gyeon lost estimated Share of Search among car care brands in New Zealand, from 2.6% to 2%.

  5. Estimated monthly branded searches for Armor All in New Zealand rose 30% over 11 measured months, from 900 to 1.2K in August 2026.

How is Autoglym measured?

Brandwave collects information about searches that people make online using Autoglym’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • autoglym
  • autoglym bumper & trim gel
  • autoglym car wash
  • autoglym ceramic coating
  • autoglym com
  • autoglym detailing
  • autoglym magma
  • autoglym near me
  • autoglym nz
  • autoglym polish
  • autoglym super resin polish
  • autoglym wax

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How the Brand Demand Index is measured

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Is Autoglym your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.