How popular isChemical Guys?
In September 2026, people searched for Chemical Guys by name about 680 times in New Zealand, a 15% decrease from the previous year. These searches made up 17.1% of all New Zealand car care brand searches, placing Chemical Guys second out of seven brands. When we asked both ChatGPT and Google AI Overviews about car care brands, Chemical Guys appeared in two of the five answers and was the sixth most recommended of the seven.
Chemical Guys is the second most searched of 7 competitors and the sixth most recommended in AI answers.
Meguiar'sShare of searches 52.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Chemical GuysShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Turtle WaxShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AutoglymShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
GyeonShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top car care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chemical Guys was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Chemical Guys is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Meguiar's1st
- Turtle Wax2nd
Bowden's Own3rd- Autoglym4th
Armor All5th- Chemical Guys6th
- Gyeon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Turtle Wax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Meguiar's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowden's Own4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Autoglym3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chemical Guys2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Armor All2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gyeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car care brands
5 answers
Asked ChatGPT
“Which car care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best car care brands in New Zealand?”
Asked ChatGPT
“What's the best car care brand in New Zealand for clean paintwork?”
Searched Google, AI Overview
“best car polish”
Searched Google, AI Overview
“car wash products nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which car care brands compete with Chemical Guys?
Share of searches by month for Meguiar's, Chemical Guys, Turtle Wax, Autoglym, Gyeon, Bowden's Own. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meguiar's | Chemical Guys | Turtle Wax | Autoglym | Gyeon | Bowden's Own | Armor All |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 18.4% | 9.4% | 8.8% | 4.6% | 2.1% | 13.1% |
| Nov 2025 | 49.8% | 17.8% | 8.3% | 8% | 3.4% | 2% | 10.7% |
| Dec 2025 | 46.3% | 16.7% | 10.1% | 9.6% | 3.1% | 2.4% | 11.8% |
| Jan 2026 | 42.6% | 17.1% | 10.1% | 9.9% | 4% | 2.3% | 13.9% |
| Feb 2026 | 47.5% | 15.8% | 9.4% | 9.1% | 3.4% | 2.2% | 12.7% |
| Mar 2026 | 44.2% | 17.9% | 9.4% | 10.1% | 4.7% | 2% | 11.7% |
| Apr 2026 | 46.8% | 18.5% | 8.9% | 8.7% | 4% | 2.1% | 11% |
| May 2026 | 51.5% | 15.3% | 9.1% | 7.1% | 3% | 2.5% | 11.6% |
| Jun 2026 | 53.2% | 15.4% | 9.2% | 5.5% | 3.7% | 2.1% | 10.8% |
| Jul 2026 | 53.7% | 12.3% | 9.2% | 6.6% | 5.5% | 2.4% | 10.3% |
| Aug 2026 | 49% | 13.4% | 11.1% | 8.5% | 3.5% | 2.5% | 12% |
| Sep 2026 | 52.8% | 17.1% | 11.8% | 8.5% | 5.5% | 4.3% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 2.1K | -0.94% | +3.8 points | |
| 2, held 2nd | 17.1% | 680 | +17.2% | +3.7 points | |
| 3, moved from 4th to 3rd | 11.8% | 470 | -2.1% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 5th to 4th | 8.5% | 340 | -8.1% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 5.5% | 220 | +46.7% | +2.1 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 4.3% | 170 | +54.5% | +1.7 pointsmoved from 7th to 6th | |
| —, not measured this month | — | — | — | — |
52.8%
Held 1st. 2.1K estimated branded searches, -0.94% vs prior month. Share +3.8 points.
17.1%
Held 2nd. 680 estimated branded searches, +17.2% vs prior month. Share +3.7 points.
11.8%
Moved from 4th to 3rd. 470 estimated branded searches, -2.1% vs prior month. Share +0.7 points.
4.
Autoglym8.5%
Moved from 5th to 4th. 340 estimated branded searches, -8.1% vs prior month. Share 0 points.
5.
Gyeon5.5%
Moved from 6th to 5th. 220 estimated branded searches, +46.7% vs prior month. Share +2.1 points.
4.3%
Moved from 7th to 6th. 170 estimated branded searches, +54.5% vs prior month. Share +1.7 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Chemical Guys and its closest rivals
Every comparison with Chemical Guys
7 comparisons
How has branded search demand for Chemical Guys changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Chemical Guys in New Zealand fell from 800 to 680.
- Across the 12 months ending September 2026, Chemical Guys’ share of searches among car care brands in New Zealand decreased from 18.4% to 17.1%.
- Across the 12 months ending September 2026, Chemical Guys’ share of searches among car care brands in New Zealand peaked at 18.5% in April 2026 and was lowest at 12.3% in July 2026.
How did search popularity change for New Zealand car care brands in September 2026?
6 changes
In September 2026, Meguiar's gained share of searches among car care brands in New Zealand, from 49% to 52.8%.
In September 2026, Chemical Guys gained share of searches among car care brands in New Zealand, from 13.4% to 17.1%.
In September 2026, Gyeon gained share of searches among car care brands in New Zealand, from 3.5% to 5.5%.
In September 2026, Bowden's Own gained share of searches among car care brands in New Zealand, from 2.5% to 4.3%.
In September 2026, Turtle Wax gained share of searches among car care brands in New Zealand, from 11.1% to 11.8%.
In September 2026, Autoglym rose from 5th to 4th among car care brands in New Zealand.
How are Chemical Guys’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Chemical Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- chemical guys
- chemical guys detailing
- chemical guys polish
- chemical guys vrp
- chemicalguys
- chemicalguys polish
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Where does Chemical Guys compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Car care brands | 2nd of 7 | 17.1% | Shown above |
| Foam cannon brands | 2nd of 3 | 16.9% | Show ranking |
| Metal polish brands | 2nd of 3 | 26.4% | Show ranking |
Is Chemical Guys your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.