Brandwave

How popular isArmor All?

In August 2026, people searched for Armor All by name about 520 times in New Zealand, an 8.8% decrease from 11 months earlier. When we asked both ChatGPT and Google AI Overviews about car care brands, Armor All appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Armor All is not measured in search this month and the fifth most recommended in AI answers.

  1. Meguiar'sShare of searches 52.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Chemical GuysShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. Turtle WaxShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. AutoglymShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Armor AllShare of searches –Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top car care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Armor All was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Armor All is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. Turtle Wax2nd
  3. Bowden's Own3rd
  4. Autoglym4th
  5. Armor All5th
  6. Chemical Guys6th
  7. Gyeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turtle Wax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meguiar's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowden's Own4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autoglym3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chemical Guys2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Armor All2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gyeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which car care brands compete with Armor All?

Armor All against car care brands in New Zealand, by month

Share of searches by month for Meguiar's, Chemical Guys, Turtle Wax, Autoglym, Gyeon, Bowden's Own, Armor All. The figures are in the table below the chart.

View monthly share of searches table
MonthMeguiar'sChemical GuysTurtle WaxAutoglymGyeonBowden's OwnArmor All
Oct 202543.5%18.4%9.4%8.8%4.6%2.1%13.1%
Nov 202549.8%17.8%8.3%8%3.4%2%10.7%
Dec 202546.3%16.7%10.1%9.6%3.1%2.4%11.8%
Jan 202642.6%17.1%10.1%9.9%4%2.3%13.9%
Feb 202647.5%15.8%9.4%9.1%3.4%2.2%12.7%
Mar 202644.2%17.9%9.4%10.1%4.7%2%11.7%
Apr 202646.8%18.5%8.9%8.7%4%2.1%11%
May 202651.5%15.3%9.1%7.1%3%2.5%11.6%
Jun 202653.2%15.4%9.2%5.5%3.7%2.1%10.8%
Jul 202653.7%12.3%9.2%6.6%5.5%2.4%10.3%
Aug 202649%13.4%11.1%8.5%3.5%2.5%12%
Sep 202652.8%17.1%11.8%8.5%5.5%4.3%—

  1. 1.Meguiar's

    52.8%

    Held 1st. 2.1K estimated branded searches, -0.94% vs prior month. Share +3.8 points.

  2. 2.Chemical Guys

    17.1%

    Held 2nd. 680 estimated branded searches, +17.2% vs prior month. Share +3.7 points.

  3. 3.Turtle Wax

    11.8%

    Moved from 4th to 3rd. 470 estimated branded searches, -2.1% vs prior month. Share +0.7 points.

  4. 4.Autoglym

    8.5%

    Moved from 5th to 4th. 340 estimated branded searches, -8.1% vs prior month. Share 0 points.

  5. 5.Gyeon

    5.5%

    Moved from 6th to 5th. 220 estimated branded searches, +46.7% vs prior month. Share +2.1 points.

  6. 6.Bowden's Own

    4.3%

    Moved from 7th to 6th. 170 estimated branded searches, +54.5% vs prior month. Share +1.7 points.

  7. —.Armor All

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Armor All and its closest rivals

Every comparison with Armor All

6 comparisons

How has branded search demand for Armor All changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Armor All in New Zealand fell from 570 to 520.
  • Across the 11 months ending August 2026, Armor All’s share of searches among car care brands in New Zealand decreased from 13.1% to 12%.
  • Across the 11 months ending August 2026, Armor All’s share of searches among car care brands in New Zealand peaked at 13.9% in January 2026 and was lowest at 10.3% in July 2026.

How did search popularity change for New Zealand car care brands in September 2026?

6 changes

  1. In September 2026, Meguiar's gained share of searches among car care brands in New Zealand, from 49% to 52.8%.

  2. In September 2026, Chemical Guys gained share of searches among car care brands in New Zealand, from 13.4% to 17.1%.

  3. In September 2026, Gyeon gained share of searches among car care brands in New Zealand, from 3.5% to 5.5%.

  4. In September 2026, Bowden's Own gained share of searches among car care brands in New Zealand, from 2.5% to 4.3%.

  5. In September 2026, Turtle Wax gained share of searches among car care brands in New Zealand, from 11.1% to 11.8%.

  6. In September 2026, Autoglym rose from 5th to 4th among car care brands in New Zealand.

How are Armor All’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Armor All’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • armor all
  • armor all detailing
  • armor all polish
  • armor all protectant
  • armor all wax
  • armor all wipes
  • armorall
  • armorall polish
  • armorall wax

Do you work for Armor All? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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