Brandwave

Armor All vs Bowden's Own:Which is more popular?

Armor All and Bowden's Own do not both have a measured month among car care brands in New Zealand yet. When we asked ChatGPT and Google AI Overviews about car care brands, Bowden's Own appeared in four of the five answers and Armor All in two. Bowden's Own was mentioned before Armor All in three out of four answers.

Among car care brands in New Zealand in September 2026

Who do people search for more?

Bowden's Own, the only one of the two with measured searches

Bowden's Own 170 searchesArmor All not measured

Who does AI mention more?

Bowden's Own, mentioned in 4 of 5 answers, Armor All in 2

Bowden's Own in 4 of 5Armor All in 2 of 5

Who does AI recommend more?

Bowden's Own, named ahead of Armor All in 3 of 4 answers

Bowden's Own first in 3Armor All first in 1

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Top car care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bowden's Own was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Armor All was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bowden's Own was listed before Armor All in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. Turtle Wax2nd
  3. Bowden's Own3rd
  4. Autoglym4th
  5. Armor All5th
  6. Chemical Guys6th
  7. Gyeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turtle Wax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meguiar's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowden's Own4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autoglym3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chemical Guys2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Armor All2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gyeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Armor All or Bowden's Own more popular in search?

This chart shows how often people search Google for Armor All and Bowden's Own by name. Each line represents a brand's share of searches for all seven car care brands we track, month by month, from searches in New Zealand.

Armor All and Bowden's Own among car care brands in New Zealand, by month

Share of searches by month for Bowden's Own, Armor All. The figures are in the table below the chart.

View monthly share of searches table
MonthMeguiar'sChemical GuysTurtle WaxAutoglymGyeonBowden's OwnArmor All
Oct 202543.5%18.4%9.4%8.8%4.6%2.1%13.1%
Nov 202549.8%17.8%8.3%8%3.4%2%10.7%
Dec 202546.3%16.7%10.1%9.6%3.1%2.4%11.8%
Jan 202642.6%17.1%10.1%9.9%4%2.3%13.9%
Feb 202647.5%15.8%9.4%9.1%3.4%2.2%12.7%
Mar 202644.2%17.9%9.4%10.1%4.7%2%11.7%
Apr 202646.8%18.5%8.9%8.7%4%2.1%11%
May 202651.5%15.3%9.1%7.1%3%2.5%11.6%
Jun 202653.2%15.4%9.2%5.5%3.7%2.1%10.8%
Jul 202653.7%12.3%9.2%6.6%5.5%2.4%10.3%
Aug 202649%13.4%11.1%8.5%3.5%2.5%12%
Sep 202652.8%17.1%11.8%8.5%5.5%4.3%—

How has the Armor All and Bowden's Own comparison changed over the last 12 months?

2 findings
  • Across the 11 months ending August 2026, Armor All’s share of searches among car care brands in New Zealand moved from 13.1% to 12%, and its estimated monthly branded searches moved from 570 to 520.
  • Across the 12 months ending September 2026, Bowden's Own’s share of searches among car care brands in New Zealand moved from 2.1% to 4.3%, and its estimated monthly branded searches moved from 90 to 170.

How did search popularity change for New Zealand car care brands in September 2026?

1 change

  1. In September 2026, Bowden's Own gained share of searches among car care brands in New Zealand, from 2.5% to 4.3%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Armor All’s and Bowden's Own’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Armor All

9 branded search terms

  • armor all
  • armor all detailing
  • armor all polish
  • armor all protectant
  • armor all wax
  • armor all wipes
  • armorall
  • armorall polish
  • armorall wax

Bowden's Own

1 branded search term

  • bowdens own

How the Brand Demand Index is measured

Other head-to-heads among car care brands

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