Brandwave

How popular isChemical Guys?

In September 2026, people searched for Chemical Guys by name about 680 times in New Zealand, a 15% decrease from the previous year. These searches made up 16.9% of all New Zealand foam cannon brand searches, placing Chemical Guys second out of three brands. When we asked both ChatGPT and Google AI Overviews about foam cannon brands, Chemical Guys appeared in two of the five answers.

Search and AI answers in September 2026

Chemical Guys is the second most searched of 3 competitors.

  1. KarcherShare of searches 75.3%Mentioned in 3 of 5 AI answers
  2. Chemical GuysShare of searches 16.9%Mentioned in 2 of 5 AI answers
  3. AutoglymShare of searches 7.8%Mentioned in 1 of 5 AI answers
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Top foam cannon brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chemical Guys was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chemical Guys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Autoglym1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foam cannon brands

5 answers

  • Asked ChatGPT

    “Which foam cannon brand should I buy in New Zealand?”

    1. 1Chemical Guys
    2. 2Karcher

  • Asked ChatGPT

    “What are the best foam cannon brands in New Zealand?”

    1. 1Chemical Guys
    2. 2Karcher

  • Asked ChatGPT

    “What's the best foam cannon brand in New Zealand for a car wash?”

    1. 1Autoglym

  • Searched Google, AI Overview

    “foam cannon nz”

    1. Searched Google, AI Overview

      “pressure washer foam cannon”

      1. 1Karcher

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which foam cannon brands compete with Chemical Guys?

    Chemical Guys against foam cannon brands in New Zealand, by month

    Share of searches by month for Karcher, Chemical Guys, Autoglym. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKarcherChemical GuysAutoglym
    Oct 202572.7%19.3%8%
    Nov 202573%19.3%7.7%
    Dec 202572%18.6%9.4%
    Jan 202671.1%19.1%9.8%
    Feb 202671.4%19%9.5%
    Mar 202667.4%21.9%10.7%
    Apr 202672.9%19.3%7.8%
    May 202676.1%16.8%7.1%
    Jun 202677.3%17.3%5.3%
    Jul 202681.8%12.3%5.9%
    Aug 202676.7%14.8%8.5%
    Sep 202675.3%16.9%7.8%

    1. 1.Karcher

      75.3%

      Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -1.4 points.

    2. 2.Chemical Guys

      16.9%

      Held 2nd. 650 estimated branded searches, +16.1% vs prior month. Share +2.1 points.

    3. 3.Autoglym

      7.8%

      Held 3rd. 300 estimated branded searches, -6.3% vs prior month. Share -0.7 points.

    Compare popularity between Chemical Guys and its closest rivals

    Every comparison with Chemical Guys

    7 comparisons

    How has branded search demand for Chemical Guys changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Chemical Guys in New Zealand fell from 800 to 680.
    • Across the 12 months ending September 2026, Chemical Guys’ share of searches among foam cannon brands in New Zealand decreased from 19.3% to 16.9%.
    • Across the 12 months ending September 2026, Chemical Guys’ share of searches among foam cannon brands in New Zealand peaked at 21.9% in March 2026 and was lowest at 12.3% in July 2026.

    How did search popularity change for New Zealand foam cannon brands in September 2026?

    3 changes

    1. In September 2026, Chemical Guys gained share of searches among foam cannon brands in New Zealand, from 14.8% to 16.9%.

    2. In September 2026, Karcher lost share of searches among foam cannon brands in New Zealand, from 76.7% to 75.3%.

    3. In September 2026, Autoglym lost share of searches among foam cannon brands in New Zealand, from 8.5% to 7.8%.

    How are Chemical Guys’ branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Chemical Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • chemical guys
    • chemical guys detailing
    • chemical guys polish
    • chemical guys vrp
    • chemicalguys
    • chemicalguys polish

    Do you work for Chemical Guys? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Chemical Guys compete?

    Chemical Guys is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Car care brands2nd of 717.1%Show ranking
    Foam cannon brands2nd of 316.9%Shown above
    Metal polish brands2nd of 326.4%Show ranking
    Creator with pink hair and a pink jacket

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