Autoglym vs Chemical Guys:Which is more popular?
In September 2026, Chemical Guys had more branded searches than Autoglym among metal polish brands in New Zealand. Chemical Guys had about 650 branded searches, while Autoglym had 300. Chemical Guys made up 26.4% of all metal polish brand searches we track, and Autoglym accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about metal polish brands, neither Autoglym nor Chemical Guys appeared in any of the four answers.
Who do people search for more?
Chemical Guys, about 2 searches for every 1 for Autoglym
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top metal polish brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Autoglym nor Chemical Guys showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Meguiar's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Chemical Guys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autoglym0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about metal polish brands
4 answers
Asked ChatGPT
“Which metal polish brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best metal polish brands in New Zealand?”
Asked ChatGPT
“What's the best metal polish brand in New Zealand for shiny metal?”
Searched Google, AI Overview
“metal polish nz”
Searched Google, AI Overview
“chrome polish nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Autoglym or Chemical Guys more popular in search?
This chart shows how often people search Google for Autoglym and Chemical Guys by name. Each line represents a brand's share of searches for all three metal polish brands we track, month by month, from searches in New Zealand.
Share of searches by month for Chemical Guys, Autoglym. The figures are in the table below the chart.
View monthly share of searches table
| Month | Meguiar's | Chemical Guys | Autoglym |
|---|---|---|---|
| Oct 2025 | 55.3% | 31.6% | 13.1% |
| Nov 2025 | 61.8% | 27.3% | 10.9% |
| Dec 2025 | 58.8% | 27.4% | 13.8% |
| Jan 2026 | 56% | 29.1% | 14.9% |
| Feb 2026 | 59.3% | 27.1% | 13.6% |
| Mar 2026 | 55% | 30.2% | 14.7% |
| Apr 2026 | 57.1% | 30.6% | 12.3% |
| May 2026 | 63.6% | 25.6% | 10.8% |
| Jun 2026 | 67.1% | 25.2% | 7.8% |
| Jul 2026 | 69.2% | 20.8% | 10% |
| Aug 2026 | 63.8% | 23% | 13.2% |
| Sep 2026 | 61.4% | 26.4% | 12.2% |
How has the Autoglym and Chemical Guys comparison changed over the last 12 months?
3 findings
- Chemical Guys was ahead of Autoglym in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Autoglym’s share of searches among metal polish brands in New Zealand moved from 13.1% to 12.2%, and its estimated monthly branded searches moved from 320 to 300.
- Across the 12 months ending September 2026, Chemical Guys’ share of searches among metal polish brands in New Zealand moved from 31.6% to 26.4%, and its estimated monthly branded searches moved from 770 to 650.
How did search popularity change for New Zealand metal polish brands in September 2026?
2 changes
In September 2026, Chemical Guys gained share of searches among metal polish brands in New Zealand, from 23% to 26.4%.
In September 2026, Autoglym lost share of searches among metal polish brands in New Zealand, from 13.2% to 12.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Autoglym’s and Chemical Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Autoglym
3 branded search terms
- autoglym
- autoglym ceramic coating
- autoglym magma
Chemical Guys
3 branded search terms
- chemical guys
- chemical guys vrp
- chemicalguys
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