Brandwave

Autoglym vs Meguiar's:Which is more popular?

In September 2026, Meguiar's had more branded searches than Autoglym among metal polish brands in New Zealand. Meguiar's had about 1,510 branded searches, while Autoglym had 300. Meguiar's made up 61.4% of all metal polish brand searches we track, and Autoglym accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about metal polish brands, Meguiar's appeared in two of the four answers and Autoglym in none.

Among metal polish brands in New Zealand in September 2026

Who do people search for more?

Meguiar's, about 5 searches for every 1 for Autoglym

Meguiar's 1.5K searchesAutoglym 300 searches

Who does AI mention more?

Meguiar's, mentioned in 2 of 4 answers, Autoglym in 0

Meguiar's in 2 of 4Autoglym in 0 of 4

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Top metal polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Meguiar's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Autoglym did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meguiar's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chemical Guys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autoglym0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about metal polish brands

4 answers
  • Asked ChatGPT

    “Which metal polish brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best metal polish brands in New Zealand?”

      1. 1Meguiar's
    2. Asked ChatGPT

      “What's the best metal polish brand in New Zealand for shiny metal?”

      1. 1Meguiar's
    3. Searched Google, AI Overview

      “metal polish nz”

      1. Searched Google, AI Overview

        “chrome polish nz”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Autoglym or Meguiar's more popular in search?

      This chart shows how often people search Google for Autoglym and Meguiar's by name. Each line represents a brand's share of searches for all three metal polish brands we track, month by month, from searches in New Zealand.

      Autoglym and Meguiar's among metal polish brands in New Zealand, by month

      Share of searches by month for Meguiar's, Autoglym. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMeguiar'sChemical GuysAutoglym
      Oct 202555.3%31.6%13.1%
      Nov 202561.8%27.3%10.9%
      Dec 202558.8%27.4%13.8%
      Jan 202656%29.1%14.9%
      Feb 202659.3%27.1%13.6%
      Mar 202655%30.2%14.7%
      Apr 202657.1%30.6%12.3%
      May 202663.6%25.6%10.8%
      Jun 202667.1%25.2%7.8%
      Jul 202669.2%20.8%10%
      Aug 202663.8%23%13.2%
      Sep 202661.4%26.4%12.2%

      How has the Autoglym and Meguiar's comparison changed over the last 12 months?

      3 findings
      • Meguiar's was ahead of Autoglym in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Autoglym’s share of searches among metal polish brands in New Zealand moved from 13.1% to 12.2%, and its estimated monthly branded searches moved from 320 to 300.
      • Across the 12 months ending September 2026, Meguiar's’ share of searches among metal polish brands in New Zealand moved from 55.3% to 61.4%, and its estimated monthly branded searches moved from 1.4K to 1.5K.

      How did search popularity change for New Zealand metal polish brands in September 2026?

      2 changes
      1. In September 2026, Meguiar's lost share of searches among metal polish brands in New Zealand, from 63.8% to 61.4%.

      2. In September 2026, Autoglym lost share of searches among metal polish brands in New Zealand, from 13.2% to 12.2%.

      How are branded searches counted?

      9 search terms

      Brandwave collects information about searches that people make online using Autoglym’s and Meguiar's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Autoglym

      3 branded search terms

      • autoglym
      • autoglym ceramic coating
      • autoglym magma

      Meguiar's

      6 branded search terms

      • car shampoo meguiars
      • meguiar's
      • meguiars
      • meguiars plastx
      • meguiars scratch x
      • meguiars ultimate compound

      How the Brand Demand Index is measured

      Other head-to-heads among metal polish brands

      Creator with pink hair and a pink jacket

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      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.