Brandwave

How popular isMeguiar's?

In September 2026, people searched for Meguiar's by name about 2,100 times in New Zealand, an 11.1% increase from the previous year. These searches made up 61.4% of all New Zealand metal polish brand searches, placing Meguiar's first out of three brands. When we asked both ChatGPT and Google AI Overviews about metal polish brands, Meguiar's appeared in two of the four answers.

Search and AI answers in September 2026

Meguiar's is the most searched of 3 competitors.

  1. Meguiar'sShare of searches 61.4%Mentioned in 2 of 4 AI answers
  2. Chemical GuysShare of searches 26.4%Mentioned in 0 of 4 AI answers
  3. AutoglymShare of searches 12.2%Mentioned in 0 of 4 AI answers
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Top metal polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Meguiar's was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Meguiar's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chemical Guys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autoglym0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about metal polish brands

4 answers

  • Asked ChatGPT

    “Which metal polish brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best metal polish brands in New Zealand?”

      1. 1Meguiar's

    2. Asked ChatGPT

      “What's the best metal polish brand in New Zealand for shiny metal?”

      1. 1Meguiar's

    3. Searched Google, AI Overview

      “metal polish nz”

      1. Searched Google, AI Overview

        “chrome polish nz”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which metal polish brands compete with Meguiar's?

      Meguiar's against metal polish brands in New Zealand, by month

      Share of searches by month for Meguiar's, Chemical Guys, Autoglym. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMeguiar'sChemical GuysAutoglym
      Oct 202555.3%31.6%13.1%
      Nov 202561.8%27.3%10.9%
      Dec 202558.8%27.4%13.8%
      Jan 202656%29.1%14.9%
      Feb 202659.3%27.1%13.6%
      Mar 202655%30.2%14.7%
      Apr 202657.1%30.6%12.3%
      May 202663.6%25.6%10.8%
      Jun 202667.1%25.2%7.8%
      Jul 202669.2%20.8%10%
      Aug 202663.8%23%13.2%
      Sep 202661.4%26.4%12.2%

      1. 1.Meguiar's

        61.4%

        Held 1st. 1.5K estimated branded searches, -2.6% vs prior month. Share -2.4 points.

      2. 2.Chemical Guys

        26.4%

        Held 2nd. 650 estimated branded searches, +16.1% vs prior month. Share +3.4 points.

      3. 3.Autoglym

        12.2%

        Held 3rd. 300 estimated branded searches, -6.3% vs prior month. Share -1 points.

      Compare popularity between Meguiar's and its closest rivals

      Every comparison with Meguiar's

      6 comparisons

      How has branded search demand for Meguiar's changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Meguiar's in New Zealand rose from 1.9K to 2.1K.
      • Across the 12 months ending September 2026, Meguiar's’ share of searches among metal polish brands in New Zealand increased from 55.3% to 61.4%.
      • Across the 12 months ending September 2026, Meguiar's’ share of searches among metal polish brands in New Zealand peaked at 69.2% in July 2026 and was lowest at 55% in March 2026.

      How did search popularity change for New Zealand metal polish brands in September 2026?

      3 changes

      1. In September 2026, Chemical Guys gained share of searches among metal polish brands in New Zealand, from 23% to 26.4%.

      2. In September 2026, Meguiar's lost share of searches among metal polish brands in New Zealand, from 63.8% to 61.4%.

      3. In September 2026, Autoglym lost share of searches among metal polish brands in New Zealand, from 13.2% to 12.2%.

      How are Meguiar's’ branded searches counted?

      13 search terms

      Brandwave collects information about searches that people make online using Meguiar's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • car shampoo meguiars
      • meguiar's
      • meguiar's polish
      • meguiar's wax
      • meguiars
      • meguiars ceramic wax
      • meguiars detailing
      • meguiars plastx
      • meguiars polish
      • meguiars scratch x
      • meguiars ultimate compound
      • meguiars ultimate polish
      • meguiars wax

      Do you work for Meguiar's? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Meguiar's compete?

      Meguiar's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Car care brands1st of 752.8%Show ranking
      Metal polish brands1st of 361.4%Shown above
      Creator with pink hair and a pink jacket

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