Brandwave

Bowden's Own vs Meguiar's:Which is more popular?

In September 2026, Meguiar's had more branded searches than Bowden's Own among car care brands in New Zealand. Meguiar's had about 2,100 branded searches, while Bowden's Own had 170. Meguiar's made up 52.8% of all car care brand searches we track, and Bowden's Own accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about car care brands, Bowden's Own and Meguiar's each appeared in four of the five answers. Meguiar's was mentioned before Bowden's Own in every answer.

Among car care brands in New Zealand in September 2026

Who do people search for more?

Meguiar's, about 12 searches for every 1 for Bowden's Own

Meguiar's 2.1K searchesBowden's Own 170 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bowden's Own in 4 of 5Meguiar's in 4 of 5

Who does AI recommend more?

Meguiar's, named ahead of Bowden's Own in every answer

Meguiar's first in 4Bowden's Own never first

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Top car care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bowden's Own and Meguiar's were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Meguiar's was listed before Bowden's Own in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meguiar's1st
  2. Turtle Wax2nd
  3. Bowden's Own3rd
  4. Autoglym4th
  5. Chemical Guys5th
  6. Gyeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turtle Wax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meguiar's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowden's Own4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autoglym3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chemical Guys2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gyeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bowden's Own or Meguiar's more popular in search?

This chart shows how often people search Google for Bowden's Own and Meguiar's by name. Each line represents a brand's share of searches for all seven car care brands we track, month by month, from searches in New Zealand.

Bowden's Own and Meguiar's among car care brands in New Zealand, by month

Share of searches by month for Meguiar's, Bowden's Own. The figures are in the table below the chart.

View monthly share of searches table
MonthMeguiar'sChemical GuysTurtle WaxAutoglymGyeonBowden's Own
Oct 202543.5%18.4%9.4%8.8%4.6%2.1%
Nov 202549.8%17.8%8.3%8%3.4%2%
Dec 202546.3%16.7%10.1%9.6%3.1%2.4%
Jan 202642.6%17.1%10.1%9.9%4%2.3%
Feb 202647.5%15.8%9.4%9.1%3.4%2.2%
Mar 202644.2%17.9%9.4%10.1%4.7%2%
Apr 202646.8%18.5%8.9%8.7%4%2.1%
May 202651.5%15.3%9.1%7.1%3%2.5%
Jun 202653.2%15.4%9.2%5.5%3.7%2.1%
Jul 202653.7%12.3%9.2%6.6%5.5%2.4%
Aug 202649%13.4%11.1%8.5%3.5%2.5%
Sep 202652.8%17.1%11.8%8.5%5.5%4.3%

How has the Bowden's Own and Meguiar's comparison changed over the last 12 months?

3 findings
  • Meguiar's was ahead of Bowden's Own in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bowden's Own’s share of searches among car care brands in New Zealand moved from 2.1% to 4.3%, and its estimated monthly branded searches moved from 90 to 170.
  • Across the 12 months ending September 2026, Meguiar's’ share of searches among car care brands in New Zealand moved from 43.5% to 52.8%, and its estimated monthly branded searches moved from 1.9K to 2.1K.

How did search popularity change for New Zealand car care brands in September 2026?

2 changes

  1. In September 2026, Meguiar's gained share of searches among car care brands in New Zealand, from 49% to 52.8%.

  2. In September 2026, Bowden's Own gained share of searches among car care brands in New Zealand, from 2.5% to 4.3%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Bowden's Own’s and Meguiar's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bowden's Own

1 branded search term

  • bowdens own

Meguiar's

13 branded search terms

  • car shampoo meguiars
  • meguiar's
  • meguiar's polish
  • meguiar's wax
  • meguiars
  • meguiars ceramic wax
  • meguiars detailing
  • meguiars plastx
  • meguiars polish
  • meguiars scratch x
  • meguiars ultimate compound
  • meguiars ultimate polish
  • meguiars wax

How the Brand Demand Index is measured

Other head-to-heads among car care brands

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