Brandwave

How popular isBellamy's Organic in search?

In August 2026, there were an estimated 690 branded searches for Bellamy's Organic in New Zealand which is down 51.4% over the last 11 months. Bellamy's Organic holds 31.1% estimated Share of Search among New Zealand baby food brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Only Organic37.8%
  2. Bellamy's Organic31.1%
  3. Little Bellies17.1%
  4. Rafferty's Garden9.5%
  5. Kiddylicious4.5%
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Which baby food brands compete with Bellamy's Organic?

Bellamy's Organic against baby food brands in New Zealand, by month

Share of Search by month for Only Organic, Bellamy's Organic, Little Bellies, Rafferty's Garden, Kiddylicious. The figures are in the table below the chart.

View monthly share of search table
MonthOnly OrganicBellamy's OrganicLittle BelliesRafferty's GardenKiddylicious
Oct 202522.7%59.7%11.3%4.6%1.7%
Nov 202522.2%60.4%11.3%3.9%2.2%
Dec 202521.2%62.8%9.7%4.4%1.8%
Jan 202623.6%59.1%10.1%5.1%2.1%
Feb 202631.4%50.7%11.2%5.4%1.3%
Mar 202631.6%52%10.2%4.4%1.8%
Apr 202623.9%55.6%13.1%6.3%1.1%
May 202630.5%52.3%11.1%4.7%1.4%
Jun 202634.1%42.4%15.2%6%2.3%
Jul 202639.8%32.8%14%10.8%2.7%
Aug 202637.8%31.1%17.1%9.5%4.5%
Sep 2026—————

  1. 1.Only Organic

    37.8%

    held 1st · 840 estimated branded searches · +13.5% vs prior month · -1.9 points

  2. 2.Bellamy's Organic

    31.1%

    held 2nd · 690 estimated branded searches · +13.1% vs prior month · -1.7 points

  3. 3.Little Bellies

    17.1%

    held 3rd · 380 estimated branded searches · +46.2% vs prior month · +3.1 points

  4. 4.Rafferty's Garden

    9.5%

    held 4th · 210 estimated branded searches · +5% vs prior month · -1.3 points

  5. 5.Kiddylicious

    4.5%

    held 5th · 100 estimated branded searches · +100% vs prior month · +1.8 points

Compare search popularity between Bellamy's Organic and its closest rivals

How has branded search demand for Bellamy's Organic changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bellamy's Organic in New Zealand fell from 1.4K to 690.
  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand decreased from 59.7% to 31.1%.
  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand peaked at 62.8% in December 2025 and was lowest at 31.1% in August 2026.
  • Across the 11 months ending August 2026, Bellamy's Organic fell from 1st to 2nd among baby food brands in New Zealand.

How did search popularity change for New Zealand baby food brands in August 2026?

  1. In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.

  2. In August 2026, Kiddylicious gained estimated Share of Search among baby food brands in New Zealand, from 2.7% to 4.5%.

  3. In August 2026, Only Organic lost estimated Share of Search among baby food brands in New Zealand, from 39.8% to 37.8%.

  4. In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.

  5. In August 2026, Rafferty's Garden lost estimated Share of Search among baby food brands in New Zealand, from 10.8% to 9.5%.

Which baby formula brands compete with Bellamy's Organic?

Bellamy's Organic against baby formula brands in New Zealand, by month

Share of Search by month for S-26, Aptamil, Karicare, Bellamy's Organic. The figures are in the table below the chart.

View monthly share of search table
MonthS-26AptamilKaricareBellamy's OrganicKendamila2 PlatinumNANOli6
Oct 202530%32.3%27.1%8.7%0.74%0.43%0.43%0.25%
Nov 202530.9%33.1%24.9%9.2%1.1%0.46%0.27%0.13%
Dec 202531.6%31.5%26.1%8.8%0.93%0.5%0.43%0.12%
Jan 202634.1%32.4%24.7%7%0.9%0.6%0.35%0.1%
Feb 202652.5%20.6%20.2%5.1%0.85%0.45%0.18%0.09%
Mar 202649.8%20.6%21.4%6.3%0.93%0.53%0.27%0.09%
Apr 202643.9%22.6%24.1%7.7%0.77%0.57%0.26%0.1%
May 202642.7%23.2%23.7%7.3%2%0.7%0.3%0.1%
Jun 202644.5%23.9%24%4.8%1.9%0.42%0.31%0.1%
Jul 202639.1%26.8%27.8%3.1%2.1%0.67%0.31%0.1%
Aug 202640.9%26.9%26.3%3.2%1.8%0.47%0.23%0.09%
Sep 2026————————

  1. 1.S-26

    40.9%

    held 1st · 8.7K estimated branded searches · +14.7% vs prior month · +1.9 points

  2. 2.Aptamil

    26.9%

    moved from 3rd to 2nd · 5.7K estimated branded searches · +9.8% vs prior month · +0.1 points

  3. 3.Karicare

    26.3%

    moved from 2nd to 3rd · 5.6K estimated branded searches · +3.7% vs prior month · -1.5 points

  4. 4.Bellamy's Organic

    3.2%

    held 4th · 690 estimated branded searches · +13.1% vs prior month · +0.1 points

  5. 5.Kendamil

    1.8%

    held 5th · 380 estimated branded searches · -7.3% vs prior month · -0.3 points

  6. 6.a2 Platinum

    0.47%

    held 6th · 100 estimated branded searches · -23.1% vs prior month · -0.2 points

  7. 7.NAN

    0.23%

    held 7th · 50 estimated branded searches · -16.7% vs prior month · -0.1 points

  8. 8.Oli6

    0.09%

    held 8th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Bellamy's Organic and its closest rivals

How has branded search demand for Bellamy's Organic changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands in New Zealand decreased from 8.7% to 3.2%.
  • Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands in New Zealand peaked at 9.2% in November 2025 and was lowest at 3.1% in July 2026.

How did search popularity change for New Zealand baby formula brands in August 2026?

  1. In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%.

  2. In August 2026, Karicare lost estimated Share of Search among baby formula brands in New Zealand, from 27.8% to 26.3%.

  3. Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026.

  4. Estimated monthly branded searches for Kendamil in New Zealand rose 216.7% over 11 measured months, from 120 to 380 in August 2026.

  5. Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.

  6. Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.

How is Bellamy's Organic measured?

Brandwave collects information about searches that people make online using Bellamy's Organic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bellamys
  • bellamys organic
  • bellamys organic formula
  • bellamys organic infant formula
  • bellamys organic near me
  • bellamys organic nz
  • bellamysorganic

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