Bellamy's Organic vs S-26:Which is more popular by branded search in New Zealand?

Name: Bellamy's Organic vs S-26: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, S-26 had more branded searches than Bellamy's Organic among baby formula brands in New Zealand. S-26 was estimated to have 8.7K branded searches compared to Bellamy's Organic’s 690, and held a 40.9% Share of Search versus Bellamy's Organic’s 3.2%.

Share of Search among baby formula brands in New Zealand in August 2026Which is more popular in search, Bellamy's Organic or S-26?

Follow Bellamy's Organic vs S-26 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Bellamy's Organic or S-26?

Compare the infant formula brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bellamy's Organic and S-26 among baby formula brands in New Zealand, by month

Month	S-26	Aptamil	Karicare	Bellamy's Organic	Kendamil	a2 Platinum	NAN	Oli6
Oct 2025	30%	32.3%	27.1%	8.7%	0.74%	0.43%	0.43%	0.25%
Nov 2025	30.9%	33.1%	24.9%	9.2%	1.1%	0.46%	0.27%	0.13%
Dec 2025	31.6%	31.5%	26.1%	8.8%	0.93%	0.5%	0.43%	0.12%
Jan 2026	34.1%	32.4%	24.7%	7%	0.9%	0.6%	0.35%	0.1%
Feb 2026	52.5%	20.6%	20.2%	5.1%	0.85%	0.45%	0.18%	0.09%
Mar 2026	49.8%	20.6%	21.4%	6.3%	0.93%	0.53%	0.27%	0.09%
Apr 2026	43.9%	22.6%	24.1%	7.7%	0.77%	0.57%	0.26%	0.1%
May 2026	42.7%	23.2%	23.7%	7.3%	2%	0.7%	0.3%	0.1%
Jun 2026	44.5%	23.9%	24%	4.8%	1.9%	0.42%	0.31%	0.1%
Jul 2026	39.1%	26.8%	27.8%	3.1%	2.1%	0.67%	0.31%	0.1%
Aug 2026	40.9%	26.9%	26.3%	3.2%	1.8%	0.47%	0.23%	0.09%
Sep 2026	—	—	—	—	—	—	—	—

How has the Bellamy's Organic and S-26 comparison changed over the last 12 months?

3 findings

S-26 was ahead of Bellamy's Organic in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands in New Zealand moved from 8.7% to 3.2%, and its estimated monthly branded searches moved from 1.4K to 690.
Across the 11 months ending August 2026, S-26’s estimated Share of Search among baby formula brands in New Zealand moved from 30% to 40.9%, and its estimated monthly branded searches moved from 4.9K to 8.7K.

How did search popularity change for New Zealand baby formula brands in August 2026?

2 changes

In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%.
Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bellamy's Organic’s and S-26’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.