Brandwave

Bellamy's Organic vs Karicare:Which is more popular by branded search in New Zealand?

In August 2026, Karicare had more branded searches than Bellamy's Organic among baby formula brands in New Zealand. Karicare was estimated to have 5.6K branded searches compared to Bellamy's Organic’s 690, and held a 26.3% Share of Search versus Bellamy's Organic’s 3.2%.

Share of Search among baby formula brands in New Zealand in August 2026Which is more popular in search, Bellamy's Organic or Karicare?
Bellamy's Organic3.2%690 searches
vs
Karicare26.3%5.6K searches
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Which is more popular in search, Bellamy's Organic or Karicare?

Compare the infant formula brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bellamy's Organic and Karicare among baby formula brands in New Zealand, by month

Share of Search by month for Karicare, Bellamy's Organic. The figures are in the table below the chart.

View monthly share of search table
MonthS-26AptamilKaricareBellamy's OrganicKendamila2 PlatinumNANOli6
Oct 202530%32.3%27.1%8.7%0.74%0.43%0.43%0.25%
Nov 202530.9%33.1%24.9%9.2%1.1%0.46%0.27%0.13%
Dec 202531.6%31.5%26.1%8.8%0.93%0.5%0.43%0.12%
Jan 202634.1%32.4%24.7%7%0.9%0.6%0.35%0.1%
Feb 202652.5%20.6%20.2%5.1%0.85%0.45%0.18%0.09%
Mar 202649.8%20.6%21.4%6.3%0.93%0.53%0.27%0.09%
Apr 202643.9%22.6%24.1%7.7%0.77%0.57%0.26%0.1%
May 202642.7%23.2%23.7%7.3%2%0.7%0.3%0.1%
Jun 202644.5%23.9%24%4.8%1.9%0.42%0.31%0.1%
Jul 202639.1%26.8%27.8%3.1%2.1%0.67%0.31%0.1%
Aug 202640.9%26.9%26.3%3.2%1.8%0.47%0.23%0.09%
Sep 2026————————

How has the Bellamy's Organic and Karicare comparison changed over the last 12 months?

How did search popularity change for New Zealand baby formula brands in August 2026?

  1. In August 2026, Karicare lost estimated Share of Search among baby formula brands in New Zealand, from 27.8% to 26.3%.

  2. Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bellamy's Organic’s and Karicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellamy's Organic

7 branded search terms

  • bellamys
  • bellamys organic
  • bellamys organic formula
  • bellamys organic infant formula
  • bellamys organic near me
  • bellamys organic nz
  • bellamysorganic

Karicare

24 branded search terms

  • karicare
  • karicare 0 6 months
  • karicare 6 12 months
  • karicare a2
  • karicare formula
  • karicare formula milk
  • karicare formula pak n save
  • karicare formula soy
  • karicare goat
  • karicare goat milk
  • karicare goat milk stage 1
  • karicare goat milk stage 2
  • karicare goats milk formula
  • karicare gold
  • karicare gold plus
  • karicare gold plus a2
  • karicare gold stage 1
  • karicare near me
  • karicare nz
  • karicare online
  • karicare sachet
  • karicare soy
  • karicare stage 1
  • karicare stage 2

How the Brand Demand Index is measured

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