Brandwave

How popular isKaricare in search?

In August 2026, there were an estimated 5.6K branded searches for Karicare in New Zealand which is up 27.5% over the last 11 months. Karicare holds 26.3% estimated Share of Search among New Zealand baby formula brands and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. S-2640.9%
  2. Aptamil26.9%
  3. Karicare26.3%
  4. Bellamy's Organic3.2%
  5. Kendamil1.8%
  6. a2 Platinum0.47%
  7. NAN0.23%
  8. Oli60.09%
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Which baby formula brands compete with Karicare?

Karicare against baby formula brands in New Zealand, by month

Share of Search by month for S-26, Aptamil, Karicare, Bellamy's Organic. The figures are in the table below the chart.

View monthly share of search table
MonthS-26AptamilKaricareBellamy's OrganicKendamila2 PlatinumNANOli6
Oct 202530%32.3%27.1%8.7%0.74%0.43%0.43%0.25%
Nov 202530.9%33.1%24.9%9.2%1.1%0.46%0.27%0.13%
Dec 202531.6%31.5%26.1%8.8%0.93%0.5%0.43%0.12%
Jan 202634.1%32.4%24.7%7%0.9%0.6%0.35%0.1%
Feb 202652.5%20.6%20.2%5.1%0.85%0.45%0.18%0.09%
Mar 202649.8%20.6%21.4%6.3%0.93%0.53%0.27%0.09%
Apr 202643.9%22.6%24.1%7.7%0.77%0.57%0.26%0.1%
May 202642.7%23.2%23.7%7.3%2%0.7%0.3%0.1%
Jun 202644.5%23.9%24%4.8%1.9%0.42%0.31%0.1%
Jul 202639.1%26.8%27.8%3.1%2.1%0.67%0.31%0.1%
Aug 202640.9%26.9%26.3%3.2%1.8%0.47%0.23%0.09%
Sep 2026————————

  1. 1.S-26

    40.9%

    held 1st · 8.7K estimated branded searches · +14.7% vs prior month · +1.9 points

  2. 2.Aptamil

    26.9%

    moved from 3rd to 2nd · 5.7K estimated branded searches · +9.8% vs prior month · +0.1 points

  3. 3.Karicare

    26.3%

    moved from 2nd to 3rd · 5.6K estimated branded searches · +3.7% vs prior month · -1.5 points

  4. 4.Bellamy's Organic

    3.2%

    held 4th · 690 estimated branded searches · +13.1% vs prior month · +0.1 points

  5. 5.Kendamil

    1.8%

    held 5th · 380 estimated branded searches · -7.3% vs prior month · -0.3 points

  6. 6.a2 Platinum

    0.47%

    held 6th · 100 estimated branded searches · -23.1% vs prior month · -0.2 points

  7. 7.NAN

    0.23%

    held 7th · 50 estimated branded searches · -16.7% vs prior month · -0.1 points

  8. 8.Oli6

    0.09%

    held 8th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Karicare and its closest rivals

How has branded search demand for Karicare changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Karicare in New Zealand rose from 4.4K to 5.6K.
  • Across the 11 months ending August 2026, Karicare’s estimated Share of Search among baby formula brands in New Zealand decreased from 27.1% to 26.3%.
  • Across the 11 months ending August 2026, Karicare’s estimated Share of Search among baby formula brands in New Zealand peaked at 27.8% in July 2026 and was lowest at 20.2% in February 2026.

How did search popularity change for New Zealand baby formula brands in August 2026?

  1. In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%.

  2. In August 2026, Karicare lost estimated Share of Search among baby formula brands in New Zealand, from 27.8% to 26.3%.

  3. Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026.

  4. Estimated monthly branded searches for Kendamil in New Zealand rose 216.7% over 11 measured months, from 120 to 380 in August 2026.

  5. Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.

  6. Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.

How is Karicare measured?

Brandwave collects information about searches that people make online using Karicare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • karicare
  • karicare 0 6 months
  • karicare 6 12 months
  • karicare a2
  • karicare formula
  • karicare formula milk
  • karicare formula pak n save
  • karicare formula soy
  • karicare goat
  • karicare goat milk
  • karicare goat milk stage 1
  • karicare goat milk stage 2
  • karicare goats milk formula
  • karicare gold
  • karicare gold plus
  • karicare gold plus a2
  • karicare gold stage 1
  • karicare near me
  • karicare nz
  • karicare online
  • karicare sachet
  • karicare soy
  • karicare stage 1
  • karicare stage 2

How the Brand Demand Index is measured

Who owns Karicare?

Karicare is owned by Nutricia. Brandwave also tracks Aptamil, owned by the same company, in New Zealand.

Do you work for Karicare? To request corrections or removal please contact us via our support page and we will be happy to assist.

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