Brandwave

How popular isAptamil in search?

In August 2026, there were an estimated 5.7K branded searches for Aptamil in New Zealand which is up 9.1% over the last 11 months. Aptamil holds 26.9% estimated Share of Search among New Zealand baby formula brands and is ranked 2nd of 8 competitors for search popularity.

Share of Search, August 2026
  1. S-2640.9%
  2. Aptamil26.9%
  3. Karicare26.3%
  4. Bellamy's Organic3.2%
  5. Kendamil1.8%
  6. a2 Platinum0.47%
  7. NAN0.23%
  8. Oli60.09%
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Which baby formula brands compete with Aptamil?

Aptamil against baby formula brands in New Zealand, by month

Share of Search by month for S-26, Aptamil, Karicare, Bellamy's Organic. The figures are in the table below the chart.

View monthly share of search table
MonthS-26AptamilKaricareBellamy's OrganicKendamila2 PlatinumNANOli6
Oct 202530%32.3%27.1%8.7%0.74%0.43%0.43%0.25%
Nov 202530.9%33.1%24.9%9.2%1.1%0.46%0.27%0.13%
Dec 202531.6%31.5%26.1%8.8%0.93%0.5%0.43%0.12%
Jan 202634.1%32.4%24.7%7%0.9%0.6%0.35%0.1%
Feb 202652.5%20.6%20.2%5.1%0.85%0.45%0.18%0.09%
Mar 202649.8%20.6%21.4%6.3%0.93%0.53%0.27%0.09%
Apr 202643.9%22.6%24.1%7.7%0.77%0.57%0.26%0.1%
May 202642.7%23.2%23.7%7.3%2%0.7%0.3%0.1%
Jun 202644.5%23.9%24%4.8%1.9%0.42%0.31%0.1%
Jul 202639.1%26.8%27.8%3.1%2.1%0.67%0.31%0.1%
Aug 202640.9%26.9%26.3%3.2%1.8%0.47%0.23%0.09%
Sep 2026————————

  1. 1.S-26

    40.9%

    held 1st · 8.7K estimated branded searches · +14.7% vs prior month · +1.9 points

  2. 2.Aptamil

    26.9%

    moved from 3rd to 2nd · 5.7K estimated branded searches · +9.8% vs prior month · +0.1 points

  3. 3.Karicare

    26.3%

    moved from 2nd to 3rd · 5.6K estimated branded searches · +3.7% vs prior month · -1.5 points

  4. 4.Bellamy's Organic

    3.2%

    held 4th · 690 estimated branded searches · +13.1% vs prior month · +0.1 points

  5. 5.Kendamil

    1.8%

    held 5th · 380 estimated branded searches · -7.3% vs prior month · -0.3 points

  6. 6.a2 Platinum

    0.47%

    held 6th · 100 estimated branded searches · -23.1% vs prior month · -0.2 points

  7. 7.NAN

    0.23%

    held 7th · 50 estimated branded searches · -16.7% vs prior month · -0.1 points

  8. 8.Oli6

    0.09%

    held 8th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Aptamil and its closest rivals

How has branded search demand for Aptamil changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Aptamil in New Zealand rose from 5.3K to 5.7K.
  • Across the 11 months ending August 2026, Aptamil’s estimated Share of Search among baby formula brands in New Zealand decreased from 32.3% to 26.9%.
  • Across the 11 months ending August 2026, Aptamil’s estimated Share of Search among baby formula brands in New Zealand peaked at 33.1% in November 2025 and was lowest at 20.6% in March 2026.
  • Across the 11 months ending August 2026, Aptamil fell from 1st to 2nd among baby formula brands in New Zealand.

How did search popularity change for New Zealand baby formula brands in August 2026?

  1. In August 2026, S-26 gained estimated Share of Search among baby formula brands in New Zealand, from 39.1% to 40.9%.

  2. In August 2026, Karicare lost estimated Share of Search among baby formula brands in New Zealand, from 27.8% to 26.3%.

  3. Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026.

  4. Estimated monthly branded searches for Kendamil in New Zealand rose 216.7% over 11 measured months, from 120 to 380 in August 2026.

  5. Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.

  6. Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.

How is Aptamil measured?

Brandwave collects information about searches that people make online using Aptamil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • aptamil
  • aptamil 2
  • aptamil allerpro
  • aptamil allerpro syneo
  • aptamil baby formula
  • aptamil colic and constipation
  • aptamil essensis
  • aptamil formula
  • aptamil gold
  • aptamil gold 1
  • aptamil gold 2
  • aptamil gold 3
  • aptamil near me
  • aptamil nz
  • aptamil online
  • aptamil pepti junior
  • aptamil profutra 1
  • aptamil profutura 2
  • aptamil reflux
  • aptamil sensitive

How the Brand Demand Index is measured

Who owns Aptamil?

Aptamil is owned by Nutricia. Brandwave also tracks Karicare, owned by the same company, in New Zealand.

Do you work for Aptamil? To request corrections or removal please contact us via our support page and we will be happy to assist.

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