a2 Platinum vs Aptamil:Which is more popular by branded search in New Zealand?
In August 2026, Aptamil had more branded searches than a2 Platinum among baby formula brands in New Zealand. Aptamil was estimated to have 5.7K branded searches compared to a2 Platinum’s 100, and held a 26.9% Share of Search versus a2 Platinum’s 0.47%.
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Which is more popular in search, a2 Platinum or Aptamil?
Compare the infant formula brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aptamil, a2 Platinum. The figures are in the table below the chart.
View monthly share of search table
| Month | S-26 | Aptamil | Karicare | Bellamy's Organic | Kendamil | a2 Platinum | NAN | Oli6 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 32.3% | 27.1% | 8.7% | 0.74% | 0.43% | 0.43% | 0.25% |
| Nov 2025 | 30.9% | 33.1% | 24.9% | 9.2% | 1.1% | 0.46% | 0.27% | 0.13% |
| Dec 2025 | 31.6% | 31.5% | 26.1% | 8.8% | 0.93% | 0.5% | 0.43% | 0.12% |
| Jan 2026 | 34.1% | 32.4% | 24.7% | 7% | 0.9% | 0.6% | 0.35% | 0.1% |
| Feb 2026 | 52.5% | 20.6% | 20.2% | 5.1% | 0.85% | 0.45% | 0.18% | 0.09% |
| Mar 2026 | 49.8% | 20.6% | 21.4% | 6.3% | 0.93% | 0.53% | 0.27% | 0.09% |
| Apr 2026 | 43.9% | 22.6% | 24.1% | 7.7% | 0.77% | 0.57% | 0.26% | 0.1% |
| May 2026 | 42.7% | 23.2% | 23.7% | 7.3% | 2% | 0.7% | 0.3% | 0.1% |
| Jun 2026 | 44.5% | 23.9% | 24% | 4.8% | 1.9% | 0.42% | 0.31% | 0.1% |
| Jul 2026 | 39.1% | 26.8% | 27.8% | 3.1% | 2.1% | 0.67% | 0.31% | 0.1% |
| Aug 2026 | 40.9% | 26.9% | 26.3% | 3.2% | 1.8% | 0.47% | 0.23% | 0.09% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the a2 Platinum and Aptamil comparison changed over the last 12 months?
3 findings
- Aptamil was ahead of a2 Platinum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, a2 Platinum’s estimated Share of Search among baby formula brands in New Zealand moved from 0.43% to 0.47%, and its estimated monthly branded searches moved from 70 to 100.
- Across the 11 months ending August 2026, Aptamil’s estimated Share of Search among baby formula brands in New Zealand moved from 32.3% to 26.9%, and its estimated monthly branded searches moved from 5.3K to 5.7K.
How did search popularity change for New Zealand baby formula brands in August 2026?
2 changes
Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026.
Estimated monthly branded searches for a2 Platinum in New Zealand rose 42.9% over 11 measured months, from 70 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using a2 Platinum’s and Aptamil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
a2 Platinum
5 branded search terms
- a2 platinum formula
- a2 platinum infant formula
- a2 platinum new zealand
- a2 platinum nz
- a2platinum
Aptamil
20 branded search terms
- aptamil
- aptamil 2
- aptamil allerpro
- aptamil allerpro syneo
- aptamil baby formula
- aptamil colic and constipation
- aptamil essensis
- aptamil formula
- aptamil gold
- aptamil gold 1
- aptamil gold 2
- aptamil gold 3
- aptamil near me
- aptamil nz
- aptamil online
- aptamil pepti junior
- aptamil profutra 1
- aptamil profutura 2
- aptamil reflux
- aptamil sensitive
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.