Brandwave

Aptamil vs Bellamy's Organic:Which is more popular by branded search in New Zealand?

In August 2026, Aptamil had more branded searches than Bellamy's Organic among baby formula brands in New Zealand. Aptamil was estimated to have 5.7K branded searches compared to Bellamy's Organic’s 690, and held a 26.9% Share of Search versus Bellamy's Organic’s 3.2%.

Share of Search among baby formula brands in New Zealand in August 2026Which is more popular in search, Aptamil or Bellamy's Organic?
Aptamil26.9%5.7K searches
vs
Bellamy's Organic3.2%690 searches
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Which is more popular in search, Aptamil or Bellamy's Organic?

Compare the infant formula brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aptamil and Bellamy's Organic among baby formula brands in New Zealand, by month

Share of Search by month for Aptamil, Bellamy's Organic. The figures are in the table below the chart.

View monthly share of search table
MonthS-26AptamilKaricareBellamy's OrganicKendamila2 PlatinumNANOli6
Oct 202530%32.3%27.1%8.7%0.74%0.43%0.43%0.25%
Nov 202530.9%33.1%24.9%9.2%1.1%0.46%0.27%0.13%
Dec 202531.6%31.5%26.1%8.8%0.93%0.5%0.43%0.12%
Jan 202634.1%32.4%24.7%7%0.9%0.6%0.35%0.1%
Feb 202652.5%20.6%20.2%5.1%0.85%0.45%0.18%0.09%
Mar 202649.8%20.6%21.4%6.3%0.93%0.53%0.27%0.09%
Apr 202643.9%22.6%24.1%7.7%0.77%0.57%0.26%0.1%
May 202642.7%23.2%23.7%7.3%2%0.7%0.3%0.1%
Jun 202644.5%23.9%24%4.8%1.9%0.42%0.31%0.1%
Jul 202639.1%26.8%27.8%3.1%2.1%0.67%0.31%0.1%
Aug 202640.9%26.9%26.3%3.2%1.8%0.47%0.23%0.09%
Sep 2026————————

How has the Aptamil and Bellamy's Organic comparison changed over the last 12 months?

How did search popularity change for New Zealand baby formula brands in August 2026?

  1. Aptamil’s estimated Share of Search among baby formula brands in New Zealand has gained ground for 3 months in a row, from 23.2% to 26.9% in August 2026.

  2. Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aptamil’s and Bellamy's Organic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aptamil

20 branded search terms

  • aptamil
  • aptamil 2
  • aptamil allerpro
  • aptamil allerpro syneo
  • aptamil baby formula
  • aptamil colic and constipation
  • aptamil essensis
  • aptamil formula
  • aptamil gold
  • aptamil gold 1
  • aptamil gold 2
  • aptamil gold 3
  • aptamil near me
  • aptamil nz
  • aptamil online
  • aptamil pepti junior
  • aptamil profutra 1
  • aptamil profutura 2
  • aptamil reflux
  • aptamil sensitive

Bellamy's Organic

7 branded search terms

  • bellamys
  • bellamys organic
  • bellamys organic formula
  • bellamys organic infant formula
  • bellamys organic near me
  • bellamys organic nz
  • bellamysorganic

How the Brand Demand Index is measured

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