Bellamy's Organic vs Little Bellies:Which is more popular by branded search in New Zealand?
In August 2026, Bellamy's Organic had more branded searches than Little Bellies among baby food brands in New Zealand. Bellamy's Organic was estimated to have 690 branded searches compared to Little Bellies’ 380, and held a 31.1% Share of Search versus Little Bellies’ 17.1%.
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Which is more popular in search, Bellamy's Organic or Little Bellies?
Compare the baby food and toddler snack brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bellamy's Organic, Little Bellies. The figures are in the table below the chart.
View monthly share of search table
| Month | Only Organic | Bellamy's Organic | Little Bellies | Rafferty's Garden | Kiddylicious |
|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 59.7% | 11.3% | 4.6% | 1.7% |
| Nov 2025 | 22.2% | 60.4% | 11.3% | 3.9% | 2.2% |
| Dec 2025 | 21.2% | 62.8% | 9.7% | 4.4% | 1.8% |
| Jan 2026 | 23.6% | 59.1% | 10.1% | 5.1% | 2.1% |
| Feb 2026 | 31.4% | 50.7% | 11.2% | 5.4% | 1.3% |
| Mar 2026 | 31.6% | 52% | 10.2% | 4.4% | 1.8% |
| Apr 2026 | 23.9% | 55.6% | 13.1% | 6.3% | 1.1% |
| May 2026 | 30.5% | 52.3% | 11.1% | 4.7% | 1.4% |
| Jun 2026 | 34.1% | 42.4% | 15.2% | 6% | 2.3% |
| Jul 2026 | 39.8% | 32.8% | 14% | 10.8% | 2.7% |
| Aug 2026 | 37.8% | 31.1% | 17.1% | 9.5% | 4.5% |
| Sep 2026 | — | — | — | — | — |
How has the Bellamy's Organic and Little Bellies comparison changed over the last 12 months?
3 findings
- Bellamy's Organic was ahead of Little Bellies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand moved from 59.7% to 31.1%, and its estimated monthly branded searches moved from 1.4K to 690.
- Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand moved from 11.3% to 17.1%, and its estimated monthly branded searches moved from 270 to 380.
How did search popularity change for New Zealand baby food brands in August 2026?
2 changes
In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%.
In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Bellamy's Organic’s and Little Bellies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellamy's Organic
7 branded search terms
- bellamys
- bellamys organic
- bellamys organic formula
- bellamys organic infant formula
- bellamys organic near me
- bellamys organic nz
- bellamysorganic
Little Bellies
6 branded search terms
- little bellies
- little bellies near me
- little bellies nz
- little bellies pouches
- little bellies snacks
- littlebellies
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